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1st National Marketing Seminar September 12 2015


1 st national marketing seminar themed “Sustainable Competitive Advantage through Integrated Marketing Approach” was organized on September 12, 2015. The conference has been started at 08:30 AM.

Full day was divided in four different parts, inaugural session, technical session – I, Technical session – II, and valedictory session. In inaugural session Dr. RPS Kaurav has introduced the event to the all august delegates. Welcome address has been delivered by Dr. S. S. Bhakar, Director, PIMG. He has elaborated importance of such events. In preceding keynote speaker of the session Dr. Yogesh Upadhyay, Dean, School of Management, Jiwaji University, Gwalior, MP, India has delivered keynote speech. After that guest of honor Mr. Virendra Shekhawat, AGM, Punj Llyod, Malanpur, Gwalior, MP, India has spoken about importance of men power for organizations in present scenario. Chief Guest of the conference was Dr. SS Pandey, VC, Vikram University, Ujjain, MP, India. He talked that for an academician “…dedication without publication has no value… and such events are very important for the present academic context…”

Technical Session – I was held at convention hall and session was chaired by Dr. SK Singh, Dean, Commerce, Jiwaji University, Gwalior, MP, India. The session was cochaired by Dr. Monika Prakash, Associate Professor, IITTM, Noida, Up, India. Keynote speaker for the session was Dr. Ashish Pareek, Associate Professor, MDS University, Ajmer, Rajasthan, India. In total 23 papers were presented during the session.

Technical Session – II was chaired by Dr. Manoj Patwardhan, Associate Professor, IIITM, Gwalior, MP, India. The session was co-chaired by Dr. Manoj Dash, Assistant Professor, IIITM, Gwalior, MP, India. Keynote speaker for the session was Mr. Abhinandan Kumar, Google, India. In total 24 papers were presented during the session.

At the end valedictory session was held. There Dr. RPS Kaurav has presented the reported the event. After that few delegates has shared their feedback to the dignitaries. Dr. S. S. Bhakar, Director, PIMG has delivered the valedictory speech. Chief Guest of the valedictory session was Dr. Sandeep Kulshresths, Director, IITTM, Gwalior, MP, India.

In total 53 papers were received, out of that 10 papers from local, 23 were from national settings and 20 papers were from PIMG itself.


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