BOOT-CAMP January 2015
The fifth International Boot-Camp (Pre Conference Workshop) was organized on 9th January 2015 at Hotel Adityaz, Gwalior. The theme of the Boot camp was “Globalization, Marketing and Marketing research, trends and opportunities”. The resource person Dr. Naresh K Malhotra, Georgia institute of technology, Atlanta, USA delivered the session. Approximately 300 students participated in the boot-camp and enlightened with his immense experience and practical exposure. The event was coordinated by Dr. Nandan Velankar.