Faculty Details

team

Dr. Ruturaj Baber

Assistant Professor, IB & Marketing

  • 0751-4097012
  • ruturaj.baber@prestigegwl.org, ruturajbaber@gmail.com

About Me

Dr. Ruturaj Baber is presently Assistant Professor in International Business and Marketing in Prestige Institute of Management. He has submitted his Ph.D thesis on marketing concepts titled “Antecedents and Consequents of Market Orientation: A Study of Public and Private Sector Banks in Madhya Pradesh” in 2014 at Jiwaji University, Gwalior. He completed his Post Graduation in International Business and Marketing from I.P.S Academy Indore, India. He has till date authored/co-authored more than 11 publications in International, National Journals and conference proceedings. He is on the panel of editorial board of a national and an international journal. He has a year of experience in corporate and more than 4 and half years of experience in academics. His keen areas of interest are Marketing, Advertisement and Business Research.


Qualifications

  • PhD, UGC-NET, MBA

1. Bhakar, S.S., Baber, R., & Bhakar, S. (2017). Contemporary Marketing Practices for Excellence in Business Performance. New Delhi: Bharti Publications. [ISBN: 978-93-85000-92-8].


1. Kaurav,R. P. S., Rajput, S., &Baber, R.(2019). Factors Affecting the Acceptance of E-learning By Students: A Study of E-learning Programs in Gwalior, India. South Asian Journal of Management,26(1),76-95. [pISSN: 0971-5428].


2. Baber, R., Upadhyay, Y. & Kaurav, R. P. S., (2018). Individuals' Motivation for Joining a Social Group: Examining their Homogeneity. Asia-Pacific Journal of Management Research and Innovation, 13(1), 1-9. [Print ISSN: 2319-510X; Online ISSN: 2321-0729).


3. Baber, R.,Kaurav, R. P. S.,& Paul, J(2018). Impact of Individual Market Orientation on Selling and Customer Orientation.Journal of Strategic Marketing, Online ISSN: 1466-4488).DOI: 10.1080/0965254X.2018.1489880.


4. Kaurav, R. P. S., Prakash, M. &Baber, R(2018). Application of Internal Marketing Variables to Destination Marketing Organizations.Tourismos: An International Multidisciplinary Journal of Tourism, 12(2), 243-247. [Print ISSN: 1790-8418; Online ISSN: 1792-6521).


5. Kaurav, R. P. S., Prakash, M. &Baber, R(2018). Application of Internal Marketing Variables to Destination Marketing Organizations.Tourismos: An International Multidisciplinary Journal of Tourism, 12(2), 243-247. [Print ISSN: 1790-8418; Online ISSN: 1792-6521).


6. Baber, R. , Kaurav, R. & Williams Jr., R. L. (2016). How travelers differ in their preferences regarding hotel selection: Empirical evidence from travelers in India. Asian Journal of Tourism and Hospitality Research, 8 and 9(1), 15-26. [pISSN: 1908-8388].


7. Kaurav, R. P., Baber, R., Chowdhary, N., & Kapadia, S. (2015). Destination Performance: Importance of Redefining DMOs. Asia-Pacific Journal of Innovation in Hospitality and Tourism , 4(1), 125-141.[pISSN: 2289-1471].


8. Baber. R., Kaurav R.P.S. & Baber P (2015). Predictors to Individual Maket Orientation: A Study of Indian Financial Organizations. Prestige International Journal of Management & IT- Sanchayan, 3(2), July- December, 50-58, [pISSN: 2277-1689].


9. Baber R & Upadhyay Y. (2015). Examining Role of Competition Intensity as Moderator on Market Orientation and Performance Relationship in Private Universities. South Asian Journal of Management, 22(1), Jan – Mar, 97-113. [pISSN: 0971-5428].


10. Mehra, A.; Khanwilkar, A.; Baber, R.; Dubey, N.; Yadav, K.; Agarwal, S.; Singh Rana, U. (2014), Entrepreneurship Spirit Wins the Day-I, The case was developed in the 9th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 20- 22, 2012, The case has been published and circulated globally by European Case Clearing House, Reference No. 814-009-1 and associated Teaching Notes Published at Ref. No. 814-009-8.


11. Mehra, A.; Khanwilkar, A.; Baber, R.; Dubey, N.; Yadav, K.; Agarwal, S.; Singh Rana, U. (2014), Entrepreneurship Spirit Wins the Day-II, The case was developed in the 9th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 20- 22, 2012, The case has been published and circulated globally by European Case Clearing House, Reference No. 814-010-1 and associated Teaching Notes Published at Ref. No. 814-010-8.


12. Baber, R., Upadhyay, Y., & Baber, P. (2013). How Market Orientation Enhances Performance in Manufacturing and Services Industry? Scholarly Journal for Interdisciplinary Studies, 2(8), 510-520. [pISSN: 2319–4766, eISSN: 2278-8808].


13. Upadhyay, Y., & Baber, R. (2013). Market Orientation and Organizational Performance in Tourism and Travel Industry. IOSR-Journal of Business and Management, 10(2), 17-26. [pISSN: 2319–7668 ,eISSN: 2278-487X].


1. Upmannyu, N, Baber, R, Kumar Amit, Verma P, Jain, E, Arora, S& Parida J K, (2018). Measuring Influence of Patient Satisfaction and Commitment on Word of Mouth: The Case of Not for Profit Health Care Services. Research Perspectives in Social Science, 96-109, (978-93-86608-64-2)


2. Baber, R.,Shukla U.N., Taneja, N., & Agarwal, A (2017). Do first time voters differ in their word of mouth? Empirical evidences from Gwalior. In Bhakar, S.S., Baber, Bhakar S,. (Ed.). Contemporary Marketing Practices for Excellence in Business Performance. pp. 324-336. New Delhi: Bharti Publications Pvt Ltd. [eISBN 978-93-85000-92-8].


3. Baber, R.,Kaurav, R.P.S, Sapra, Y & Baber, P. (2016). Antecedents to consumers ethnocentrism: the case of cosmetics in Gwalior. In S.S. Bhakar, R.P.S Kaurav, P.Pranshuman & S. Sankpal (Ed.). Sustainable Competitive Advantage Through Integrated Marketing Approach, pp. 303-313. New Delhi: Bharti Publications Pvt Ltd.[eISBN 978-93-85000-42-3].


4. Kaurav, R. P., Kumar, V., Thomas, G & Baber, R. (2015). Internal Marketing and Destination Performance: Case Studies. In S. P. Bansal, S, Kulshreshtra, V. Kumar & p. Gautam (Ed.). Innovation & Changes in the Age of M-Commerce, pp. 203-221. New Delhi: Bharti Publications Pvt Ltd.[ISBN: 978-93-85000-35-5].


5. Baber, R., Baber, P., & Shukla, U. N. (2015). Evaluating Impact of Market Orientation on Organizational Commitment and Team Spirit among the Employees: A Study of Banking Industry. In S. S. Bhakar, & G. Jaiswal (Ed.), Redefining the Human Resource Paradigm in Changing Cultural, Social and Economic Environment (pp. 14-22). Gwalior: Bharti Publications. [eISBN: 978-93-85000-10-2].


6. Shukla U. N., Baber, R., Baber. P & Kaurav R.P.S. (2015). Market Orientation and Organizational Performance in Tertiary Sector. In S. S. Bhakar, V. K. Bhatnagar, & R. Banerjee (Ed.). II, pp. 149-157. Gwalior: Bloomsberry Publishing India Pvt Ltd.


7. Mehra, A., Kaurav, R. P., & Baber, R. (2015). An evaluation of customer perception of service quality in internet banking. In S. S. Bhakar, & S. Bhakar, A Procedural Guide to Write a Research Paper (pp. 184-196). Gwalior: Bharti Publisher [978-9385000-07-2].


8. Baber, R., & Kaurav R.P.S. (2015, July-December). Criteria for Hotel selection: A Study of Travellers. PRANJANA: The Journal of Management Awareness, 18(2), 52-59. [pISSN: 0971-9997; eISSN: 0974-0945].


9. Kaurav, R. P., Baber, R., & Prakash, M. (2014). Impact of Tourism in Transitional Economy: A Study in Indian Perspectives. In S. S. Bhakar, V. K. Bhatnagar, & R. Banerjee (Ed.). 1, pp. 399-408. Gwalior: Bloomsberry Publishing India Pvt Ltd.


10. Baber, R., Upadhyay, Y., & Kaurav, R. P. (2014). Antecedents and Consequences of Individual Market Orientation. Prabandhan : Indian Journal of Management, 7(4), 37 - 47. [pISSN: 0975-2854].


11. Baber, P., Thomas, G., & Baber, R. (2013). Factors Affecting Gold Prices: A Case Study of India. Evolving Paradigms in Manufacturing and Services Sector. In G. Thomas, A. K Singh. R. Meetei & S. Chandra . 1, pp. 142-149. Gwalior: I.P.S Group of Colleges. [ISBN: 978-81-922218-0-3].


12. Jain, R., & Baber, R. (2012). A Comprehensive Study on Human Security and Development in Asia. In K. P. Chauhan, & P. Ojha (Ed.), Global Economic India (pp. 200-207). Gwalior: Indus Valley Publication (81-38719-68-4).


13. Baber, R., Baber, P., & Jain, S. (2012, January-March). Social Entrepreneurs: Changing Face of Society. Journal of Management Values and Ethics, 2(1), 48-52. [pISSN: 2249-9512].