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1. Bhakar, S.S., Baber, R., & Bhakar, S. (2017). Contemporary Marketing Practices for Excellence in Business Performance. New Delhi: Bharti Publications. [ISBN: 978-93-85000-92-8].


1. Kaurav,R. P. S., Rajput, S., &Baber, R.(2019). Factors Affecting the Acceptance of E-learning By Students: A Study of E-learning Programs in Gwalior, India. South Asian Journal of Management,26(1),76-95. [pISSN: 0971-5428].


2. Baber, R., Upadhyay, Y. & Kaurav, R. P. S., (2018). Individuals' Motivation for Joining a Social Group: Examining their Homogeneity. Asia-Pacific Journal of Management Research and Innovation, 13(1), 1-9. [Print ISSN: 2319-510X; Online ISSN: 2321-0729).


3. Baber, R.,Kaurav, R. P. S.,& Paul, J(2018). Impact of Individual Market Orientation on Selling and Customer Orientation.Journal of Strategic Marketing, Online ISSN: 1466-4488).DOI: 10.1080/0965254X.2018.1489880.


4. Kaurav, R. P. S., Prakash, M. &Baber, R(2018). Application of Internal Marketing Variables to Destination Marketing Organizations.Tourismos: An International Multidisciplinary Journal of Tourism, 12(2), 243-247. [Print ISSN: 1790-8418; Online ISSN: 1792-6521).


5. Kaurav, R. P. S., Prakash, M. &Baber, R(2018). Application of Internal Marketing Variables to Destination Marketing Organizations.Tourismos: An International Multidisciplinary Journal of Tourism, 12(2), 243-247. [Print ISSN: 1790-8418; Online ISSN: 1792-6521).


6. Baber, R. , Kaurav, R. & Williams Jr., R. L. (2016). How travelers differ in their preferences regarding hotel selection: Empirical evidence from travelers in India. Asian Journal of Tourism and Hospitality Research, 8 and 9(1), 15-26. [pISSN: 1908-8388].


7. Kaurav, R. P., Baber, R., Chowdhary, N., & Kapadia, S. (2015). Destination Performance: Importance of Redefining DMOs. Asia-Pacific Journal of Innovation in Hospitality and Tourism , 4(1), 125-141.[pISSN: 2289-1471].


8. Baber. R., Kaurav R.P.S. & Baber P (2015). Predictors to Individual Maket Orientation: A Study of Indian Financial Organizations. Prestige International Journal of Management & IT- Sanchayan, 3(2), July- December, 50-58, [pISSN: 2277-1689].


9. Baber R & Upadhyay Y. (2015). Examining Role of Competition Intensity as Moderator on Market Orientation and Performance Relationship in Private Universities. South Asian Journal of Management, 22(1), Jan – Mar, 97-113. [pISSN: 0971-5428].


10. Mehra, A.; Khanwilkar, A.; Baber, R.; Dubey, N.; Yadav, K.; Agarwal, S.; Singh Rana, U. (2014), Entrepreneurship Spirit Wins the Day-I, The case was developed in the 9th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 20- 22, 2012, The case has been published and circulated globally by European Case Clearing House, Reference No. 814-009-1 and associated Teaching Notes Published at Ref. No. 814-009-8.


11. Mehra, A.; Khanwilkar, A.; Baber, R.; Dubey, N.; Yadav, K.; Agarwal, S.; Singh Rana, U. (2014), Entrepreneurship Spirit Wins the Day-II, The case was developed in the 9th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 20- 22, 2012, The case has been published and circulated globally by European Case Clearing House, Reference No. 814-010-1 and associated Teaching Notes Published at Ref. No. 814-010-8.


12. Baber, R., Upadhyay, Y., & Baber, P. (2013). How Market Orientation Enhances Performance in Manufacturing and Services Industry? Scholarly Journal for Interdisciplinary Studies, 2(8), 510-520. [pISSN: 2319–4766, eISSN: 2278-8808].


13. Upadhyay, Y., & Baber, R. (2013). Market Orientation and Organizational Performance in Tourism and Travel Industry. IOSR-Journal of Business and Management, 10(2), 17-26. [pISSN: 2319–7668 ,eISSN: 2278-487X].


1. Upmannyu, N, Baber, R, Kumar Amit, Verma P, Jain, E, Arora, S& Parida J K, (2018). Measuring Influence of Patient Satisfaction and Commitment on Word of Mouth: The Case of Not for Profit Health Care Services. Research Perspectives in Social Science, 96-109, (978-93-86608-64-2)


2. Baber, R.,Shukla U.N., Taneja, N., & Agarwal, A (2017). Do first time voters differ in their word of mouth? Empirical evidences from Gwalior. In Bhakar, S.S., Baber, Bhakar S,. (Ed.). Contemporary Marketing Practices for Excellence in Business Performance. pp. 324-336. New Delhi: Bharti Publications Pvt Ltd. [eISBN 978-93-85000-92-8].


3. Baber, R.,Kaurav, R.P.S, Sapra, Y & Baber, P. (2016). Antecedents to consumers ethnocentrism: the case of cosmetics in Gwalior. In S.S. Bhakar, R.P.S Kaurav, P.Pranshuman & S. Sankpal (Ed.). Sustainable Competitive Advantage Through Integrated Marketing Approach, pp. 303-313. New Delhi: Bharti Publications Pvt Ltd.[eISBN 978-93-85000-42-3].


4. Kaurav, R. P., Kumar, V., Thomas, G & Baber, R. (2015). Internal Marketing and Destination Performance: Case Studies. In S. P. Bansal, S, Kulshreshtra, V. Kumar & p. Gautam (Ed.). Innovation & Changes in the Age of M-Commerce, pp. 203-221. New Delhi: Bharti Publications Pvt Ltd.[ISBN: 978-93-85000-35-5].


5. Baber, R., Baber, P., & Shukla, U. N. (2015). Evaluating Impact of Market Orientation on Organizational Commitment and Team Spirit among the Employees: A Study of Banking Industry. In S. S. Bhakar, & G. Jaiswal (Ed.), Redefining the Human Resource Paradigm in Changing Cultural, Social and Economic Environment (pp. 14-22). Gwalior: Bharti Publications. [eISBN: 978-93-85000-10-2].


6. Shukla U. N., Baber, R., Baber. P & Kaurav R.P.S. (2015). Market Orientation and Organizational Performance in Tertiary Sector. In S. S. Bhakar, V. K. Bhatnagar, & R. Banerjee (Ed.). II, pp. 149-157. Gwalior: Bloomsberry Publishing India Pvt Ltd.


7. Mehra, A., Kaurav, R. P., & Baber, R. (2015). An evaluation of customer perception of service quality in internet banking. In S. S. Bhakar, & S. Bhakar, A Procedural Guide to Write a Research Paper (pp. 184-196). Gwalior: Bharti Publisher [978-9385000-07-2].


8. Baber, R., & Kaurav R.P.S. (2015, July-December). Criteria for Hotel selection: A Study of Travellers. PRANJANA: The Journal of Management Awareness, 18(2), 52-59. [pISSN: 0971-9997; eISSN: 0974-0945].


9. Kaurav, R. P., Baber, R., & Prakash, M. (2014). Impact of Tourism in Transitional Economy: A Study in Indian Perspectives. In S. S. Bhakar, V. K. Bhatnagar, & R. Banerjee (Ed.). 1, pp. 399-408. Gwalior: Bloomsberry Publishing India Pvt Ltd.


10. Baber, R., Upadhyay, Y., & Kaurav, R. P. (2014). Antecedents and Consequences of Individual Market Orientation. Prabandhan : Indian Journal of Management, 7(4), 37 - 47. [pISSN: 0975-2854].


11. Baber, P., Thomas, G., & Baber, R. (2013). Factors Affecting Gold Prices: A Case Study of India. Evolving Paradigms in Manufacturing and Services Sector. In G. Thomas, A. K Singh. R. Meetei & S. Chandra . 1, pp. 142-149. Gwalior: I.P.S Group of Colleges. [ISBN: 978-81-922218-0-3].


12. Jain, R., & Baber, R. (2012). A Comprehensive Study on Human Security and Development in Asia. In K. P. Chauhan, & P. Ojha (Ed.), Global Economic India (pp. 200-207). Gwalior: Indus Valley Publication (81-38719-68-4).


13. Baber, R., Baber, P., & Jain, S. (2012, January-March). Social Entrepreneurs: Changing Face of Society. Journal of Management Values and Ethics, 2(1), 48-52. [pISSN: 2249-9512].