Faculty Details

team

Shaifali Chauhan

Assistant Professor (Finance).

  • 0751-4097040
  • shaifali.chauhan@prestigegwl.org

About Me

She is presently working as Assistant Professor at Prestige Institute of Management, Gwalior since September, 2018. She completed her MBA in (Finance, HR, Marketing) from Jiwaji University Gwalior. She also obtained Post Graduation Program in Marketing Management with Sales & Brand Specialization from GIBM Pune, Maharashtra. Presently she is pursuing Ph.D. in Management from Jiwaji University, Gwalior. She has more than 7 years of experience in academic & 1 Year experience in corporate (ICICI Bank). Her areas of Interest are Financial Management, Marketing, Banking and insurance. She has presented 13 papers in Seminars and conferences and 17 National & International publications.


Qualifications

  • Ph.D. (Pursuing), MBA (Finance , HR, Marketing) , PGPMM (Sales & Brand) , B.Com.

1. Dr. Banerjee Richa, Shaifali Chauhan & Dr. Subeer Banerjee (2018) Published Impact of Social Media Usage on students Academic Performance. Published in International Journal Of Current Advanced Research ISSN online : 23196475 : ISSN :Print : 2319-6505 (Vol.7, Issue, 6 (a).pp13164 – 13169, June 2018)


2. Dr Banerjee Subeer, Shaifali chauhan & Dr. Richa Banerjee (2017) Published impact of advertisement on consumer buying behavior with reference to cosmetic products: a study in Gwalior region. Published in Intercontinental Journal of Marketing Research review issn:2321-0346 - online issn:2347-1670 - print -impact factor :4.311 volume 5, issue 6, June 2017 UGC approved journal - s.no:43669


1. Chauhan Shaifali, (2019) Presented “Impact of emotional intelligence on Impression Management: A study in Banking Sector”, In the National Conference on “Human Capital Challenges for organizations in current scenario” at BVM College of management Education, Gwalior


2. Chauhan Shaifali, (2019) Presented “Relationship Between the self- efficacy , Motivation and Academic Procrastination in 3rd national HR Seminar on “integrating Indian management philosophy with modern management for human excellence” organized by Prestige Institute of management , Gwalior


3. Chauhan Shaifali, Dr. Subeer Banerjee, Dr. Richa Banerjee (2018) Presented “A Study of Consumer Buying Behavior Towards Ayurvedic Medicines/ Products In Gwalior”, In the National Conference on “leveraging SDG’s to drive socio- economic Development: Mission 2030” held on 22nd – 23rd March, 2018 at Amity University, Gwalior


4. Chauhan Shaifali, (2016) presented “ Impact of Non – Monetary compensation on employee performance in National seminar on contemporary issues in Commerce & Management organized by Govt. KRG PG Autonomous college ,Gwalior


5. Bhatnagar Annu, Shaifali Chauhan, Dr.Subeer Banerjee (2015) “Role of Insurance Sector in Indian Economy growth” , published in e-book 1st National Financial Seminar Conducted by PIMG Gwalior ISBN : 978-93-85000-28-7


6. Chauhan Shaifali, Dr. Subeer Banerjee & Dr. Richa Banerjee (2015) presented “ Impact of celebrity endorsement on consumer buying behaviour in Gwalior region in National seminar on sustainable competitive advantage through integrated marketing approach organized by Prestige Institute of Management Gwalior, published (2016) as e-book ISBN:978-93-85000-42-3


7. Chauhan Shaifali, Dr. Subeer Banerjee & Jadon Archana (2015) presented “ Impact of Advertisement on consumer buying behaviour with reference to laptop market in Gwalior region in National seminar on sustainable competitive advantage through integrated marketing approach organized by Prestige Institute of Management Gwalior, published (2016) as e-book ISBN:978-93-85000-42-3


8. Jadon Archana, Shaifali Chauhan &Dr. Subeer Banerjee (2015) presented “ Study of Advertisement on purchasing behavior of youth in National seminar on sustainable competitive advantage through integrated marketing approach organized by Prestige Institute of Management Gwalior, published (2016) as e-book ISBN:978-93-85000-42-3