Faculty Details

About Me

I am into academics since July 2008. I am working as an Associate Professor with the prestige institute of Management and research ,Gwalior, India. I am responsible for teaching, training, research, consultancy, and accreditations here. My teaching and research interests include Marketing Management, Services Marketing, Research Methodology, Marketing Research, Marketing Analytics, Managerial Economics, and Tourism Concepts-Economics-Marketing. I am a professionally acquired trainer for quantitative and qualitative research software. I have published 40 research papers in national and international journals of repute, six full papers as chapters in edited books, and more than 20 research papers in conference proceedings. I had some Contractual Assignments with the online program of the University of Liverpool, USA as a DBA thesis supervisor. I am also associated with the BITS-Pilani and Taylor's University, Malaysia as an adjunct faculty

Qualifications

• PHD

Orcid Id

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