Faculty Details

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Dr. Sneha Rajput

Associate professor, International Business

  • 0751-4097026
  • sneha.rajput@prestigegwl.org, sneharajput19@gmail.com

About Me

Dr. Sneha Rajput was born in India. She is a full-time Associate Professor and Head of the Marketing Department at Prestige Institute of Management and Research, Gwalior (PIMR-G), India (Autonomous, NAAC-A, NIRF), and a Visiting Professor at the Centre for Peace Studies, Sri Lanka (a public non-profit organization).Her research focuses on international marketing, retail management, and behavioral finance. She has published papers indexed in Scopus, ABDC 'A', 'B', and 'C' categories, Q1 and Q2 journals, ABS, Web of Science, Emerald, Elsevier, and Routledge. Case studies authored by her have been published in Routledge, Taylor & Francis in series such as "Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science." Dr. Sneha has also edited eight books published by both national and international publishers.Additionally, she has chaired numerous international conferences and served as a judge for global competitions, such as the Hult Prize, organized by the United Nations. Her dedication extends to mentoring through research guidance at Jiwaji University and IGNOU, and she is an invited trainer for various research software           tools.
Dr. Sneha received her doctorate from Jiwaji University in 2015 and holds a postgraduate degree in Management from the School of Economics, Devi Ahilya University, Indore (2005). She has qualified UGC NET and has 18 years of experience in teaching and research. She is actively involved in creating MOOC content for MHRD’s E-Pathshala and serves as a resource person for Ph.D. coursework in Management and Tourism Specialization. Dr. Sneha is also a member of the Board of Studies in Management at both Jiwaji University, Gwalior, and Prestige Institute of Management and Research, Gwalior.In recognition of her tireless efforts, she was honored with the 'Research Excellence Award' in 2024, conferred by Madhav Vidhi Mahavidyalaya Gwalior and LNUPE, Gwalior. She has also won best paper presentation awards in 2015, 2016, 2019, and 2024.

Qualifications

  • Ph.D, MBA (IB)

Orcid Id

  • 0000-0001-8130-7941

1.

Rajput, S., Malik, F., Mahajan, S. & Javed, A. (2024)  Retail innovation in business model. IGI Global.(Upcoming)

2.

 Joshi, N., & Rajput, S. (2023). Writing and teaching cases: A handbook on an incredible research methodology and learning. Blue Rose Publication. ISBN: 978-93-5819-152-3.

3.

Rajput, S., & Nathani, N. (2022). Handbook on writing research paper in social science using advance tools. Blue Rose Publication. ISBN: 978-5628-223-0.

4. Bhakar, S. S., Dr. Sneha Rajput, Chanda Gulati, R.P.S. Kaurav (2017), Strengthening Strategies, Shaping Policies and Empowering Personal: Key to Organizational Competitiveness,1, Bharati Publications: New Delhi, ISBN: 978-81-933172-7-3.

5.

Bhakar, S. S., Rajput, S., Gulati, C., & Kaurav, R. P. S. (2017). Strengthening strategies, shaping policies and empowering personnel: Key to organizational competitiveness (Vol. 2). Bharati Publications. ISBN: 978-93-85000-81-2

6. Bhakar, S. S., Dr. Sneha Rajput, Chanda Gulati, R.P.S. Kaurav (2017), Strengthening Strategies, Shaping Policies and Empowering Personal: Key to Organizational Competitiveness,1, Bharati Publications: New Delhi, ISBN 978-81-933172-7-3.

7. Bhakar, S. S., Dr. Sneha Rajput, Chanda Gulati, R.P.S. Kaurav (2017), Strengthening Strategies, Shaping Policies and Empowering Personal: Key to Organizational Competitiveness, 2, Bharati Publications: New Delhi, ISBN : 978-93-85000-81-2

8. Bhakar, S. S., Amitabha Maheshwari, Dr. Sneha Rajput, Chanda Gulati (2016), Mastering Supply Chain Intricacies for Market Leadership, Vol.2, Bharati Publications: New Delhi, ISBN 978-93-85000-78-1.

9. Bhakar, S. S., Richa Banerjee, Amitabha Maheshwari, Sneha Rajput (2015), Creative and Innovative Excellence for World in Motion, Bharati Publications: New Delhi, ISBN 978-93-81212-98-

10. Bhakar, S. S., Amitabha Maheshwari, Dr. Sneha Rajput, Chanda Gulati (2015), Mastering Supply Chain Intricacies for Market Leadership, Vol.1, Bharati Publications: New Delhi, ISBN 978-93-85000-78-1

1.

  1. IEEE. (2024). Real-Time Customer Support Chatbots for Enhancing Service Efficiency through Advanced Language Models. [SCOPUS].

2.

Bentham Science. (2024). The Influence of AI-Driven Digital Service Channels on Consumer Satisfaction. In AI-Driven Computational Engineering for Sustainable Development. [SCOPUS].

3.

Sharma, B. K., Kuknor, S., Rajput, S., & Mehra, A. (2024). B2B Electronics Demand Forecast Model: PC Market Case. SPAST Reports, 1(1). [SCOPUS].

4.

Sharma, B. K., Kuknor, S., Rajput, S., & Mehra, A. (2024). B2B Electronics Demand Forecast Model: PC Market Case. SPAST Reports, 1(1). [SCOPUS].

5.

Kadiyala, S., Potluri, C. S., Birke, A. H., Mehra, A., Rajput, S., & Padmavathi, K. (2024). An Intelligent and Cost-Effective IoT-Based Irrigation System Using Machine Learning. In 2024 2nd International Conference on Disruptive Technologies (ICDT), Greater Noida, India, pp. 380-385. https://doi.org/10.1109/ICDT61202.2024.10489218. [SCOPUS].

6.

Sharma, B. K., Sharma, A., Sharma, S., Mahajan, Y., & Rajput, S. (2024). Do the two-wheeler safety harnesses effective in rider’s safety – Analysis of attitude and switching intention. Case Studies on Transport Policy, 101146. https://doi.org/10.1016/j.cstp.2024.101146. [SCOPUS, WOS, Q1, UGC CARE, ABS 1, IF 2.5].

7.

Sharma, A., Sharma, B. K., Rajput, S., Mehra, A., & Gulati, U. (2023). Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India. Cogent Business & Management, 10(1), 2196043. https://doi.org/10.1080/23311975.2023.2196043. [SCOPUS, WOS, Q2, ABS 1, IF 2.9].

8.

Upamannyu, N. K., Rajput, S., & Bhakar, S. S. (2023). Antecedents of Customer Loyalty and Word of Mouth: A Study on Consumer Durables in Emerging Economies. FIIB Business Review. https://doi.org/10.1177/23197145211053398. [SCOPUS/ABS 3, ESCI, WOS, Q2].

9.

Rajput, S., Jain, E., Mehra, A., Thakur, K. S., Gupta, O., & Singh, P. (2023). Technology-Driven Tourism: A PLS SEM Model of its Antecedents in Tourist Behavior Intention. In 2022 IEEE Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI), Gwalior, India, pp. 1-6. https://ieeexplore.ieee.org/abstract/document/10119265/authors#authors. [SCOPUS].

10.

Rajput, S., Ali, F., & Kaurav, R. P. S. (2022). Structural Equation Modelling (SEM). In Encyclopedia of Tourism Management and Marketing (pp. 277-280). Edward Elgar Publishing. https://www.elgaronline.com/view/book/9781800377486/b-9781800377486-structural.equation.modelling.xml. [SCOPUS].

11.

Rajput, S., Jain, E., & Thakur, K. S. (2022). Content-Driven Tourism: A Model of its Precursors for Impulse Buying and Tourist Behavior Intentions. Journal of Content, Community and Communication, 6(8), 63-75. https://doi.org/10.31620/JCCC.12.22/06. [SCOPUS].

12.

Mehra, A., Rajput, S., & Paul, J. (2021). Determinants of Adoption of Latest Version Smartphones: Theory and Evidence. Technological Forecasting and Social Change: An International Journal, Article Number 121410. https://doi.org/10.1016/j.techfore.2021.121410. [ABDC-A, ABS 3, SCOPUS, WOS SSCI, IF 10.89, Q1].

13.

Rajput, S., & Jain, P. (2021). Much Needed ‘Pad Man’ for Indian Females to be Dignified: A Case Study on Period Poverty. In Bhattacharya, J., et al. (Eds.), Social and Sustainability Marketing (pp. xxx-xxx). Routledge: Taylor and Francis. [SCOPUS].

14.

Bhakuni, P., Rajput, S., Sharma, B., & Bhakar, S. S. (2021). Relationship Between Brand Image and Store Image as Drivers of Repurchase Intention in Apparel Stores. Gurukul Business Review, 17, 63-73. https://doi.org/10.48205/gbr.v17.6. [WOS, UGC CARE].

15. Rajput, S., and Kaurav, R. P.S. and Ghanghoriya, R. (2019), Do Emotional Intelligence Always Affect Job Satisfaction? Available at SSRN: https://ssrn.com/abstract=3324086 or http://dx.doi.org/10.2139/ssrn.3324086.https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3324086

16. Rajput, S. and Sengar, A. and Gupta, S., (2019) Establishing the Relationship Between Service Quality and Student Satisfaction. Available at SSRN: https://ssrn.com/abstract=3320678 or http://dx.doi.org/10.2139/ssrn.3320678/

17. Kaurav, R.P.S., Rajput, S. and Baber, R. (2019), Factors Affecting the Acceptance of E-Learning By Students: A Study of E-Learning Programs in Gwalior, India, South Asian Journal of Management, 26(1), 76-95, Issn: 0971-5428

18. Rajput S., Parashar P., Pathak P., Agrawal R., Chaturvedi ., Jain A., and Mathew J.(2018), Examining the impact of Brand Experience on Brand Loyalty and Brand Satisfaction: A Study of Fast Food Centers in India, Research Prospective in Social Sciences, Eds Bhakar S.S. and Upamannyu N.K., 155-167, ISBN: 978-93-86608-64-2 , Bharti Publications, ND- India.

19. Singhal P., Rajput S. and Gupta R. (2018), Store Image: Scale Development and Constituent factors, UNNATI: The Business Journal, 5(2), 105-110, ISSN 2319-1740UGC APPROVED

20. Rajput S.,Modi P., Dhamija V. and Tomar R. (2018), Confirming The Factors For Product Quality: A Study On Two Wheeler Users In India, Research Direction, 6(4), 12-24, ISSN NO – 2321-5488, (UGC Sr. No. 45489)http://www.researchdirections.org/Management/articleupload/EhdMJI7F5C.pdf

21. Bhatnagar, V., Jain,P. et al (2017), Factors Affecting Investors’ Decision to Invest in Real Estate, In S. S. Bhakar, S. Rajput., C. Gulati & R.P.S. Kaurav (Eds.), Strengthening Strategies, Shaping Policies and Empowering Personnel: Key to Organizational Competitiveness, Vol. II, in international conference proceedings, organized by Prestige Institute of Management, Gwalior, India, in January 2017. pp. 80-87. New Delhi: Bharti Publications. [ISBN: 978-81-933172-7-3]

22. Rajput S. Et al (2017),Testing Mediating Effect of Switching Cost on Customer Satisfaction and Customer Retention: A Study on Analogous Perception of Female and Male in Mediclaim Insurance Services, Strengthening Strategies, Shaping Policies and Empowering Personal: key to Organizational Competitiveness, Eds. Bhakar S.S., Rajput S. Gulati C., and Kaurav RPS., 110-124, ISBN: 978-81-933172-7-3.

23. Rajput S. and Bhakar S.S. (2017), Evaluation Of Store Atmosphere Factors Inducing Impulse Buying: A Study On Indian Shoppers, Indian Scholar-An International Multidisciplinary Research e-Journal, 3(14), 358-377, ISSN 2350-109X, UGC APPROVED-Impact Factor 5.768 (ICIJIF), 2.598 (IIJIF) http://www.indianscholar.co.in/downloads/48-sneha-rajput.pdf

24. Rajput S., Gupta S, Bhadoriya S., Vyas V., Chauhan A.S. and Agrawal R. (2017), Impact of Sales Promotion on Brand Switching Behavior in Apparels: A stusy on Working Women and Homemaker Women In India, Research Perspectives in Social Sciences, Eds Bhakar S.S., Gulati C. and Sankpal S., 153- 164, ISBN 978-93-86608-06-2.

25. Upmannyu N.K. and Rajput S. (2017), An Assessment of the Relationship Among Brand Trust, Perceived Value and Brand Loyalty, PRiMa: Practices and Research in Marketing, 8(1), 10-13. Also Available at http://www.publishingindia.com/ UGC APPROVED- Impact Factor .765 (GIF), Cosmos: 3.242. Indexed : EBSCO , Business Source Complete, Ulrich's Web, Cabell's Directory of Publishing Oppurtunities ; ISSN 2230844X.

26. Jain,P., Singh, S.K. (2016), Fluctuation of crude oil price and its impact on Inflation and Indian Stock Market in India, In S. S. Bhakar, A. Maheshwari, S. Rajput & C. Gulati (Eds.), Mastering Supply Chain Intricacies for Market Leadership, Vol. II, in international conference proceedings, organized by Prestige Institute of Management, Gwalior, India, in January 2016. pp. 25-35. New Delhi: Bharti Publications. [ISBN: 978-93-85000-78-2

27. Rajput S. Et al. (2016),Product Quality & Product Price as an antecedents of Customer Satisfaction: A study of Beauty Care Products in India, Mastering Supply Chain Intricacies for Market Leadership, 1, 181-192. ISBN: 978-93-85000-53-9.

28. Rajput S. Et al. (2016),The Effect of Brand Experience on Brand Relationship Quality: A Study on Bikes, Creative and Innovative Excellence for World in Motion, 2, 83-91, ISBN: 978-93-85000-49-2.

29. Rajput S. Et al (2016),Effect of Credit Cards Usage on Impulse Buying Behavior: A Study of Mall Shoppers in Gwalior Region, A Systematic Guide from Research to Manuscript, Eds Bhakar S.S. and Mathur G., 256-268, ISBN: 978-93-85000-87-4, Bharti Publications, New Delhi, India.

30. 43. Rajput Et al (2016), Dominancy of Receptiveness Quality during Recreational Visits with Reference to M.P. Tourism Resorts, Journal of Global Information And Business Strategy, 8(1), 1-7, ISSN 0976-4925 (Refereed

31. Bhakar S, Rajput S., Mittal M., Paharia N., Kushwah P., Bhurani D., Jain C. and Singh, T. (2015), Attitude Is Everything: A Fight-Back By Hotel Royal Blue Private Limited, Teaching Notes: Reference no. 415-063-8, http://www.thecasecentre.org/educators/products/view?id=127741

32. Bhakar S, Rajput S., Mittal M., Paharia N., Kushwah P., Bhurani D., Jain C. and Singh, T. (2015), Attitude Is Everything: A Fight-Back By Hotel Royal Blue Private Limited, Teaching Notes: Reference no. 415-063-8, http://www.thecasecentre.org/educators/products/view?id=127741

33. Rajput S. Et al. (2015), True Leader Creates More Leaders A Case Study On Biogen Biocare Pvt,Reference no. 415-152-1, http://www.thecasecentre.org/educators/products/view?id=130763-

34. Rajput S. Et al. (2015), True Leader Creates More Leaders A Case Study On Biogen Biocare Pvt,Teaching Notes Reference no. 415-152-8, http://www.thecasecentre.org/educators/products/view?id=130763

35. Rajput S. Et al. (2015), 'Excellent Logistics Enduring Customer Affiliation': A Case Study Of Biogoodness Pvt LtdReference no. 415-153-1 http://www.thecasecentre.org/educators/products/view?id=130767

36. Rajput S. Et al. (2015), 'Excellent Logistics Enduring Customer Affiliation': A Case Study Of Biogoodness Pvt Ltd Teaching Notes Reference no. 415-153-8 http://www.thecasecentre.org/educators/products/view?id=130767

37. Bhakar S., Rajput S., Bisht S., Nagaria S., Parihar A.S. and Huria M. (2015), Examining the effect of Product Performance on Brand Reputation, Customer Satisfaction and Customer Loyalty, A Procedural Guide to write a Research Paper, EDS Bhakar S. and Bhakar S., 135-153, ISBN: 978-93-85000-07-2. Bharti Publication, Delhi, India.

38. Rajput S., Mittal M., Bhardwaj A., Gupta S., Agrawal R., Singh A. and Rana N. (2015), Determinants and Importance of Excitement at the Mall and its Effect on Shopping Response: A Study of Malls in Gwalior Region, A Handbook on Writing Research Paper in Social Sciences, 252-263

39. Bhakar S., Rajput S., Bisht S., Nagaria S., Parihar A.S. and Huria M. (2015), Brand Image and its impact on Customer Satisfaction and Customer Loyalty, A Procedural Guide to write a Research Paper, EDS Bhakar S. and Bhakar S., 68-82, ISBN: 978-93-85000-07-2.Bharti Publication, Delhi, India.

40. Bhakar S, Rajput S., Mittal M., Paharia N., Kushwah P., Bhurani D., Jain C.; and Singh, T. (2015), Move Of Hotel Royal Blue From ‘We Can't' To ‘We Can', Reference no. 415-068-1,

41. Bhakar S, Rajput S., Mittal M., Paharia N., Kushwah P., Bhurani D., Jain C. and Singh, T. (2015), Move Of Hotel Royal Blue From ‘We Can't To We Can', Teaching Notes Reference no. 415-068-8

42. Bhakar S, Rajput S., Mittal M., Paharia N., Kushwah P., Bhurani D., Jain C. and Singh, T. (2015), Attitude Is Everything: A Fight-Back By Hotel Royal Blue Private Limited, Reference no. 415-063-1

43. Bhatnagar,V., Tomar,P.,Jain,P. (2014), Causal Relationship between Foreign Exchange Rate & Gold Prices, BSE Index, NSE Index & Oil & Gas Prices in India, In S. S. Bhakar, V. K. Bhatnagar, & R. Banerjee (Eds.), Sustainability Management and the Power of Innovation, Vol. II, in international conference proceedings, organized by Prestige Institute of Management, Gwalior, India, in January 2014. pp. 119-128. New Delhi: Bloomsbury Publishing India Pvt. Ltd. [ISBN: 978-93-82951-49-0]

44. Rajput S. et al. (2014), Determinants of Satisfaction for Life Insurance Products- An Empirical Study in Gwalior, Global Advances and Innovations in IT and Management, 2, 167-178, ISBN: 978-93-82951-**-*. Bloomsbury Publishing India Pvt. Ltd.(London. New Delhi. New York. Sydney.)

45. Rajput S. Et al (2013) “Impossible says I ‘M Possible”: A Study of ACPL Pithampur, Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior Under Supervision of Dr. SS Bhakar During. During, Apr 20-22, 2012, the case has been published by European Case Clearing House, Ref No: 414-032-1, 1-3

46. Rajput S. Et al (2013), Social Cause Related Marketing and its Impact on Customer Brand Preferences, SANCHAYAN Prestige International Journal of Management and IT, 2(1), 26-48, ISSN 2277-1689

47. Rajput S. Et al. (2013), Impact of Customer Relationship Management on repurchase Intentions: A Study of Cellular Services in Gwalior Region, Pezzottate Journals, International Journal of Applied Services Marketing Perspectives- A Refereed Quality Journal, 2(3), 554-563.

48. Rajput Et al (2013) “For the employees, of the employees and by the employees”: A Study of Case Study on Unique Steps of ACPL, Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior Under Supervision of Dr. SS Bhakar During . During, Apr 20-22, 2012, the case has been published by European Case Clearing House, Ref No: 414-031-1, 1-4

49. Rajput Et al (2013) “For the employees, of the employees and by the employees”: A Study of Case Study on Unique Steps of ACPL the case teaching notes have been published by European Case Clearing House, Ref No: 414-031-8, 1-3

50. Rajput S. Et al (2013) “Impossible says I ‘M Possible”: A Study of ACPL Pithampur, the case teaching notes have been published by European Case Clearing House, Ref No: 414-032-8, 1-3

51. Bhakuni P., Rajput S. Et al (2012), Impact of Customer Satisfaction and Perceived Product Quality on Customer Loyalty: A Study of Shampoos, in Global Advances and Innovations in IT and Management, Eds Bhakar SS, Bhakar S., Etal, 1, 259-272, ISBN:978-93-82563-57-0

52. Rajput S., Bhakuni P., Mehra A., Sharma B. and Gupta A. (2012), Customer Perception towards Product Quality and its effect on Repurchase Intention in Baby Diaper: A Comparative Study on Huggies and Pampers in in Global Advances and Innovations in IT and Management, Eds Bhakar SS, Bhakar S., Et al , 1, 298-316, ISBN:978-93-82563-57-0.

53. Mehra A., Sharma A., Kaurav R. and Rajput S.(2012),Business Opportunities in Automobile Sector (cars) after Copenhegan Summit, Bhakar S.S., Singh T,. Yadav K.K., and Mehra A., Trasformation and Survival of Business Organisation: Challenges and Opportunities,Macmillan India, 349-357, ISBN: 978-935-059-061-4.

54. Singh M., Rajput S., and Mehra A.(2012), Real Time Defragmentation: A Need of Today’s Environment, Bhakar S.S., Singh T,. Yadav K.K., and Mehra A., Trasformation and Survival of Business Organisation: Challenges and Opportunities,Macmillan India, 579-583, ISBN: 978-935-059-061-4.

55. Bhakar S., Rajput S., and Bhakar S. (2012), Changing Brand Personality through Celebrity Endrosement, Trasformation and Survival of Business Organisation: Challenges and Opportunities,Macmillan India, 599-611, ISBN: 978-935-059-061-4.

56. Singh M., and Rajput S.(2012) Mobile Communication : A boon for a workplace, International Journal of Business, Management and Social Sciences,107-110, ISSN: 2249-7463, 1(8-IV), April 2012

57. Rajput S., Mehra A., Singh M., and Raghuvanshi A. (2011) The Impact Of Customer Satisfaction And Relationship Quality On Customer Retention: A Study Of Banking Industry In Gwalior Region, Post Recessionary Economy: Movers and Moulders of Changing World, 1, 23-251, ISBN:978-81-910494-0- 4

58. Mehra A., Kaurav R., Tiwari A., Rajput S., and Singh M. (2011), Identifying the determinants of corporate reputation: A framework ofonline factors, Post Recessionary Economy: Movers and Moulders of Changing World, 2, 277- 290, ISBN: 978-81-910494-0-4

59. Singh M., Rajput S., and Mehra A.(2011), Bi And Bpm: A Tool To Address The Information Challenges Of Midsize Companies, Post Recessionary Economy: Movers and Moulders of Changing World, 2, 572-579, ISBN: 978- 81-910494-0-4

60. Mathur G., Mehra S., Pathak R., Rajput S., Dubey S., and Paharia N.(2011), Problem of Happy Workers, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2010, the case has been published by European Case Clearing House, Ref No:811-028-1, 1-2.

61. Mathur G., Mehra S., Pathak R., Rajput S., Dubey S., and Paharia N.(2011), Problem of Happy Workers, , Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2010, the case has been published by European Case Clearing House, Ref No: 811-028-1, 1-2.

62. Mathur G., Mehra S., Pathak R., Rajput S., Dubey S., and Paharia N.(2011), Success Story of Village Boy, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2010, the case has been published by European Case Clearing House, Ref No: 811-029-1, 1-2.

63. Mathur G., Mehra S., Pathak R., Rajput S., Dubey S., and Paharia N.(2011), Problem of Happy Workers the case teaching notes have been published by European Case Clearing House, Ref No: 811-028-1, 1-2.

64. Mathur G., Mehra S., Pathak R., Rajput S., Dubey S., and Paharia N.(2011), Success Story of Village Boy the case teaching notes have been published by European Case Clearing House, Ref No: 811-029-1, 1-2.

65. Tanted N., Arora S., Bagal H. and Shukla S., (2009), Retaining Leadership Position: Success Mantra of An Insurance Company, Prestige International Journal of Management and Research,2(2), 3(1), 84-86, ISSN 0974-6080.

1.

Singh, A., Rajput, S., & Thakur, K. S. (2024). Digital tourism marketing: Impact of social media influencers on purchase intention of tourist destinations. Madhya Pradesh Journal of Social Science, (UGC CARE GROUP 1; Paper ID: JMPJSS_234_124s6).

2.

Rajput, S., et al. (2023). Strategic HR determinants of employee behavior. In K. S. Thakur (Ed.), Accounting education and research.

3.

Baber, R., Rajput, S., Mishra, P., Surana, L., Bhakuni, P., Jain, N., Tekchandra, Sahu, P., & Botla, L. (2022). Examining impact of social media marketing efforts on customer satisfaction through brand image. In S. Mohanty, S. Rajput, & N. Nathani (Eds.), Handbook on writing research papers in social science using advance tools (pp. 113-125). Bluerose Publication.

4.

Rajput, S. (2022). Step by step guide to reference manager Mendeley. In S. Mohanty, S. Rajput, & N. Nathani (Eds.), Handbook on writing research papers in social science using advance tools (pp. 11-31). Bluerose Publication.

5.

Jain, E., Thakur, K. S., & Rajput, S. (2022). Antecedents of trust and behavioral intentions: An empirical study on Indian tourists. Kanpur Philosophers: An International Journal of Humanities, Law and Social Sciences, 9(1/10), 1-13. https://doi.org/10.2348-8301

6.

Mishra, A., & Rajput, S. (2021). A study on tourism related to tourists' satisfaction with special reference to MPSTDC hotels in Greater Gwalior. Vidhyavarta, 40(4), 23-25.

7. Agrawal, G., & Jain, P. (2019). Digital Financial Inclusion in India: A Review. In T. Tripathi, M. Kumar Dash, & G. Agrawal (Eds.), Behavioral Finance and Decision-Making Models (pp. 195-203). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-7399-9.ch011

8. Bhuvanesh kumar Sharma, Pooja Jain and Gurpreet Kaur (2018) “Investigating the outcome of Pradhan Mantri Jan Dhanyojana (PMJDY) on economic well beings of the People with special reference to Madhya Pradesh” Prestige International Journal of Applied Finance and Accounting” e-ISSN No. 2456-3072

9. Pooja Jain, Mohini Bhadauriya, Kamal Kulshresth and Sachin Yadav (2018) “Relationship Between Interest Rate and Exchange Rate and Their Impact On Bank Stock Return: Evidence from Indian Bank” Prestige International Journal of Applied Finance and Accounting” e-ISSN No. 2456-3072

10. Sharma, B., Jain,P., (2016), Impact of Capital Structure on Profitability of the firm: A Study of Computer Science Sector, In (Eds), Financial Matter in Global Perspectives, in conference proceedings of national seminar, organized by Prestige Institute of Management, Gwalior, India, in March 2016. pp 411.Bharti Publications. [ISBN: 978-93-85000-10-2]

11. Jain,P., Jain.K., (2016), Comparative Analysis of Investment Avenues of Investor based on Occupation and Risk Tolerance, In P.K. Chopra (Ed), Evolving Management Strategies For India's Economic Growth, in conference proceedings of International Seminar, organized by Oriental College of Management, Bhopal, India, in 2016. pp 380-384.Indra Publishing House, Bhopal. [ISBN: 978-93-84535-41-4]

12. Rajput S. Et al (2016), Chase Effect of Product Performance and Price On Repurchase Intention: A Study of Toothpastes inIndia, International Business Management and Information Technology, Ed Thakur K.S., 1-11, ISBN: 978-81-7487-990-

13. Rajput S. Et al (2016), Impact of Social Networking Sites on College Students, Entrepreneurship Development in Globalised Economy, 268-276, ISBN: 978-93-84312-34-

14. Jain,P., Jain,K (2015), Entrepreneurship Escalation Of Women In Small Medium Enterprises In India, In V. Dubey, M. Dubey (Eds), Women Entrepreneurship in India, in conference proceedings of national seminar, organized by Dr. Bhagwat Sahai Govt. College, Gwalior, India, in 2015. pp 179-185. New Delhi: Radha Publications. [ISBN: 978-81-7487-951-6]

15. Upamannyu,N., Bakhuni,P., Jain,P. (2015), Effect of Service Quality of Pediatric Nursing Homes on Parent’s Satisfaction & Loyalty in Context of Socio Economic Variables, in conference proceedings of 4th National Conference, organized by BVM College of Management, Gwalior, India, in 2016. pp 259. Golden Valley Publications [ISBN: 978-93-84804-05-3

16. Rajput S. and Saxena S. (2015), Service Quality: An Antecedents of Customer Loyalty, International Journal of Engineering and Management Research, 5(3), 172-177, ISSN(ONLINE): 2250-0758 http://www.ijemr.net/IJEMR/Arch.aspx?rep=35(UGC APPROVED)(Impact Factor- 5.121)(Refereed)

17. Parmar S, Chaturvedi S. and Rajput S. (2015), A Signing Off From the air of Unethical Atmosphere- A Case of GST Motors vt. Ltd, Journal of Management-A Quarterly Publicationof Gwalior Management Academy, 5(2), 102-104(Impact Factor - GIF 0.565) (UGC APPROVED- 63148)

18. Rajput S., Mehra A., Palia C., Bhadoria K. and Andani S. (2014), Customer Switching behavior: An Evaluation of Factors Affecting Mobile(Handset) Users in India, Sustainability Management and Power of Innovation, Eds. Dr. S.S. Bhakar and Dr. Tarika Singh, 343-351, 1, ISBN: 978-93-82951-49-0, Bloomsbury Publishing India Pvt. Ltd

19. Bhakar S., Rajput S., Suri S., Naaz I. , Ahmad M. et.al (2014), Illusion of Trust and its effect Performance: A Study of teams during a workshop, A Handbook for Writing Research Paper, Eds. Bhakar and Singh, 38-52, ISBN: 978-93-81212-51-6, Bharti Publication

20. Bhakar S., Rajput S. et al.(2014), Impact of Service Quality and Customer Satisfaction on Behavioral Intentions: A study of Hospitality Industry in Gwalior Region, A Handbook for Writing Research Paper, Eds. Bhakar and Singh, 53-65, ISBN: 978-93-81212-51-6, Bharti Publication

21. Sharma, B., Jain, P. (2013), Microfinance- An Important weapon to reduce poverty, In Y. S. Chouhan, K. V. Panchal & A. Varma (Eds), Emerging Trends in Information Technology & Management (NET-ITM-II), Vol I, in national conference proceedings, organized by Christian Eminent College, Indore, India, in March 2013. pp 214-218. New Delhi: Excellent Publisher. [ISBN: 978-93-81583-83-8]

22. Jain,P., Jain,D (2013), Perception of Small Retailers towards new FDI policy of Retailing in India: A Study of Gwalior Region ", Foreign Direct Investment in Indian Retail Sector in National conference proceedings, organized by BVM College of Management Education, Gwalior, India, 18th-19th October 2013. pp. 113-120. Indus Valley Publications. [ISBN: 81-88719-68-4]

23. Sharma, B., Jain,P., (2013), The impact of Organized Retail on Unorganized retail - An Empirical Study of Gwalior city, In A.K.Tyagi, P.S. Chauhan, G. Thomas (Eds), Evolving Management Paradigms in Manufacturing & Service sector, in conference proceedings of national conference, organized by IPS Group of College. College, Gwalior, India, in March 2013. pp 260-267. Official Publications of Department, IPS College of Technology & Management. [ISBN: 978-81-922218-0-3]

24. Jain,K., Sharma, K.G.,Jain,P.,Sharma, B. (2012), Role of Macro-economic variables in the Development of the country: A comparative study between India and China, In K.P.S Chauhan, V. Agrawal (Eds), Indian Economy & International Perspective, in conference proceedings of national seminar, organized by Dr. Bhagwat Sahai Govt. College, Gwalior, India, in 2012. pp 219-224. New Delhi: Indus Valley Publications. [ISBN: 81-8871-970-6]

25. Bhakuni P., Rajput S. Et al (2012), Impact of Customer Satisfaction and Perceived Product Quality on Customer Loyalty: A Study of Shampoos , in Global Advances and Innovations in IT and Manageement, Eds Bhakar SS, Bhakar S., Et al , 1, 259-272, ISBN:978-93-82563-57-0

26. Rajput S. Et al (2012), Customer Perception towards Product Quality and its effect on Repurchase Intention in Baby Diaper: A Comparative Study on Huggies and Pampers in in Global Advances and Innovations in IT and Manageement, Eds Bhakar SS, Bhakar S., Et al , 1, 298-316, ISBN:978-93-82563-57-0

27. Rajput S., Mehra A., Singh M., and Raghuvanshi A. (2011) The Impact Of Customer Satisfaction And Relationship Quality On Customer Retention: A Study Of Banking Industry In Gwalior Region, Post Recessionary Economy: Movers and Moulders of Changing World, 1, 23-251, ISBN:978-81-910494-0-4

28. Mehra A., Kaurav R., Tiwari A., Rajput S., and Singh M. (2011), Identifying the determinants of corporate reputation: A framework of online factors, Post Recessionary Economy: Movers and Moulders of Changing World, 2, 277-290, ISBN :978-81-910494-0-4

29. Mehta S., Kaurav R., Pandey M., Rehman A., Rajput S., Rai B., and Pal P.(2011), Effect of Ecological Behavior on Purchase Intention: A Demographic Study, A Systematic Guide to write Research Paper, 98-121, ISBN:978-81-7446-932-8.

30. Singh M., Rajput S., and Mehra A.(2011), Bi And Bpm: A Tool To Address The Information Challenges Of Midsize Companies, Post Recessionary Economy: Movers and Moulders of Changing World, 2, 572-579, ISBN :978-81-910494-0-4

31. Rajput S. and Singh M.(2010), Social Entrepreneurship: A Revolutionary change in Entrepreneurial concepts, Management Effigy, 1(1), 29-35.

32. Rajput S. and Singh M. (2010), Importance of CRM in Hospitality Services and its impact on Customer Satisfaction: A Study of Hotels in Indore, Information Technology & Business Intelligence , 38-45.

33. Singh M. and Rajput S.( 2010), Data Centers and Cloud Computing: A Review, Information Technology & Business Intelligence, 46-50.