Faculty Details

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Dr. Pranshuman Parashar

Assistant Professor, Marketing

  • 0751-4097024
  • pranshuman.parashar@prestigegwl.org

About Me

Mr. Pranshuman Parashar is Assistant Professor, Marketing in Prestige Institute of Management. He is a management post graduate with dual specialization in Marketing & Operations from IBS Mumbai and has done Bachelor of Engineering in Electronics & Communication. He has been in the profession with Prestige, Gwalior for the last one year. Earlier, he was employed with A2Z Maintenance & Engineering Services Ltd. In Projects.

Qualifications

  • UGC-NET, PhD (Pursuing), MBA (Marketing & Operations), B.E. (Electronics and Communication)

Orcid Id

  • .

1. Bhakar, S.S.; Kaurav, RPS; Parashar, Pranshuman; Sankpal, Shilpa (2016). Sustainable Competitive Advantage through Integrated Marketing Approach. New Delhi: Bharti Publications. ISBN: 978-93-85000-42-3.

2. Bhakar, S.S.; Kaurav, Rahul P.S.; Parashar, Pranshuman; Sankpal, Shilpa (2015), Sustainable Competitive Advantage Through Integrated Marketing Approach, Bharti Publications: New Delhi, ISBN 978-93-85000-42-3

3. Bhakar, S.S.; Kaurav, Rahul P.S.; Parashar, Pranshuman; Sankpal, Shilpa (2015), Sustainable Competitive Advantage Through Integrated Marketing Approach, Bharti Publications: New Delhi, ISBN 978-93-85000-42-3

1. Saxena, Himani; Parashar, Pranshuman; Pawar, Parth. (2016). Impact of General Elections on Stock Returns. Creative & Innovative Excellence for World in Motion. Bharti Publications: New Delhi, pp. 401-405. ISBN 978-93-85000-49-2

2. Parashar, Pranshuman; Gupta, Sonam (2016), Impact of Visual Merchandising on Purchase Intention of Consumers. Mastering Supply Chain Intricacies for Market Leadership. Bharti Publications: New Delhi, pp. 257-267. ISBN 978-93-85000-53-9

3. Sankpal, Shilpa; Parashar, Pranshuman; Kumar, Manoj; Sharma, Sapna (2015). Escaping the Media Limelight: The Case of Myra-Rose. Case published by Case Centre, Reference Number: 915-026-1

4. Sankpal, Shilpa; Parashar, Pranshuman; Kumar, Manoj; Sharma, Sapna (2015). The Operations of an Eye Hospital. Case published by Case Centre, Reference Number: 515-186-1

5. Sankpal, Shilpa; Parashar, Pranshuman; Kumar, Manoj; Sharma, Sapna (2015). Escaping the Media Limelight: The Case of Myra-Rose. Case published by Case Centre, Reference Number: 915-026-1

6. Sankpal, Shilpa; Parashar, Pranshuman; Kumar, Manoj; Sharma, Sapna (2015). The Operations of an Eye Hospital. Case published by Case Centre, Reference Number: 515-186-1

1.

Parashar, P., Mathur, G., & Upadhyay, Y. (2021). Predicting ecological behaviour among green purchase intention through attitude and social norms: A study of eco-friendly products. Indian Journal of Ecology, 48, Special Issue (16), 9-11

2.

 
 
Parashar, P., Mathur, G., & Upadhyay, Y. (2020). Predicting Green Purchase Intention through Personal Norms and Perceived Behavioural Control. SYNERGY, 18(2), 3-12

3. Parashar, Pranshuman, Sharma, Brahmmanand, Jain, Piyush, Babele, Rahul (2018). Evaluating Effect of Quality Dimensions on Purchase Intention of Hatchback Diesel Cars. Measure, Manage & Facilitate Change to Harness Organizational Potential. New Delhi: Bharti Publications. pp. 211-221. ISBN: 978-93-86608-56-7

4. Gulati, C., Mathur, G., Parashar, A., and Parashar, P. (2017). A Study of Compensation Factors and Employee Commitment in Banking. Innovation and Emerging Trends in Business Management and Information Technology, Vol. 1, pp. 1-12. ISBN 978-93-86439-07-9.

5. Parashar, Pranshuman; Gupta, Sonam (2016), Impact of Visual Merchandising on Purchase Intention of Consumers. Mastering Supply Chain Intricacies for Market Leadership. Bharti Publications: New Delhi, pp. 257-267. ISBN 978-93-85000-53-9

6. Saxena, Himani; Parashar, Pranshuman; Pawar, Parth. (2016). Impact of General Elections on Stock Returns. Creative & Innovative Excellence for World in Motion. Bharti Publications: New Delhi, pp. 401-405. ISBN 978-93-85000-49-2

7. Parashar, Pranshuman; Singh, Manish Kumar; Gulati, Chanda; Chaturvedi, Alka (2015). Evaluating Impact of Demographics on Trust in Perspective of Online Transaction. Sustainable Competitive Advantage Through Integrated Marketing Approach. Bharti Publications: New Delhi, ISBN 978-93-85000-42-3

8. Parashar, Pranshuman; Singh, Manish Kumar; Gulati, Chanda; Chaturvedi, Alka (2015). Evaluating Impact of Demographics on Trust in Perspective of Online Transaction. Sustainable Competitive Advantage Through Integrated Marketing Approach. Bharti Publications: New Delhi, ISBN 978-93-85000-42-3