Director

1.

Bandyopadhyay, N. (2024), “Unveiling Promotion-Induced Variety-Seeking: The Roles of Various types of Promotional Rewards and Shopping Motivations”, Marketing Intelligence & Planning, Vol. 42 No. 7 pp. 1257- 1273 (ABDC-A/Scopus)

2.

  Biswas, M. and Bandyopadhyay, N. (2023), “Configuring HRM Practices in Open Innovation: But Can It Deliver’ American Business Review, Vol. 53, Issue 1, pp. 8-23 (ABDC-A / Scopus)

3.

Bandyopadhyay, N. (2010), ?A conceptual understanding of the impact of market space on the 4 P?s of marketing?, International Journal of Electronic Customer Relationship Management, Vol. 4 No. 1, pp. 33-42 (ABDC-C/ Scopus)

4.

 Bandyopadhyay, N. and Agarwal, R. (2022) ‘Self-esteem, normative influence, positive affect, and variety seeking – an integrated framework’, Int. J. Indian Culture and Business Management, Vol. 26, No. 4, pp. 446–459 [ABS-1 / Clarivate-ESCI]

5.

 Bandyopadhyay, N., Sivakumaran, B., Patro, S., and Kumar, R.S. (2021), “Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation”,Journal of Retailing and Consumer Services, Volume 61, 102532 https://doi.org/10.1016/j.jretconser.2021.102532. [ABDC-A/Scopus]

6.

 Bandyopadhyay, N. (2020), “Human Crowding or Spatial Crowding? The Impact of Perceived Crowding on In-store Impulse Purchase,” American Business Review, Vol. 23, No. 1, pp. 94-105. DOI: https://doi.org/10.37625/abr.23.1 [ABDC-A/Scopus]

7.

 Bandyopadhyay, N. (2018), „Whether service quality determinants and customer satisfaction influence loyalty: A study of fitness services?, International Journal of Business Excellence, Vol. 15 No. 4, pp.520-535. DOI: https://doi.org/10.1504/IJBEX.2018.093875 (Scopus)

8.

 Bandyopadhyay, N. (2018), “Prioritizing retail service quality determinants: A study in the context of India”, International Journal of Business Excellence, Vol. 14 No. 4, pp.486-498. (Scopus)

9.

Bandyopadhyay, N. (2017), “Exploring the link between Impulsive buying tendency, self-esteem and normative influence: A structural equation Model”, International Journal of Indian Culture and Business Management”, Vol. 15 No. 1 pp. 21-37 (Clarivate-ESCI / Scopus)

10.

Bandyopadhyay, N. (2016), “Exploring service quality: A critical review of literature”, International Journal of Indian Culture and Business Management, Vol. 13 No. 3, pp. 358-377 (Clarivate-ESCI / Scopus)

11.

 Bandyopadhyay, N. (2016)," The role of self-esteem, negative affect and normative influence in impulse buying A study from India ", Marketing Intelligence & Planning, Vol. 34 Issue 4, pp. 523 – 539. DOI: https://doi.org/10.1108/MIP-02-2015-0037 [ABDC-A/Scopus]

12.

 Bandyopadhyay, N. and Upadhyay, B. (2016), “Action Loyalty: An integrated conceptual framework”, International Journal of Management Concepts and Philosophy, Vol. 9, No. 4, pp. 347-361.

13.

 Bandyopadhyay, N. (2015), "Classification of service quality attributes using Kanos model: A study in the context of the Indian banking sector", International Journal of Bank Marketing, Vol. 33 No. 4, pp. 457-470. DOI: https://doi.org/10.1108/IJBM-02-2014-0029 [ABDC- A/Scopus]

14.

 Bandyopadhyay, N. (2015), "Classification of service quality attributes using Kano?s model: A study in the context of the Indian banking sector", International Journal of Bank Marketing, Vol. 33 No. 4, pp. 457-470. DOI: https://doi.org/10.1108/IJBM-02-2014-0029 [ABDC- A/Scopus]

Conference Presentations(Selected)

1.  ANZAM Conference (2017), RMIT Melbourne ? Creating Disruptive Advertising: Role of Fear and Disgust in enhancing Impulse Buying
2.  International Marketing Trends Conference (2016), Venice, Italy ? Service quality of the Indian retail industry: A context specific exploration
3. ISBM Conference (2010) Harvard Business School, Boston (USA)- Developing Effective Distributors: The Role of Industrial Distributors in Strategic Implementation in Indian Industries
4. AMA Summer Educators Conference (2010), Boston ? Identification and Classification of quality attributes in a gymnasium?s service setting: A study conducted in the Indian context.
5. Multiple other international conferences from 2008?2025.

1.

Jaiswal A, Mishra, V., Bhatnagar, S. and Bandyopadhyay, N. (2024), “Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty”, Indian Journal of Marketing, Vol. 54, Issue 2, pp. 8- 26. DOI: http://dx.doi.org/10.17010/ijom%2F2024%2Fv54%2Fi2%2F173473 (ABDC-C / Scopus)

2.

Bhattacharyay, S., Dalal, A., and Bandyopadhyay, N. (2023), “An Empirical Study to Identify Consumer Brand Relationships During a Crisis”, Indian Journal of Marketing, Vol 53. Issue No. 1, pp. 8-23. (ABDC- C / Scopus)

3.

Roy, S. and Bandyopadhyay, N. (2022), ?Implementing SaaS-Based Sales Force Automation Systems?, Indian Journal of Marketing, Vol 52. Issue No.2, pp. 8-19. (ABDC-C / Scopus)

Conference Presentations (Selected)

1. INDAM Conference (2025), IIFT Kolkata ? Runner Up Best Paper: I love my Brand, Trust it and so do I Advocate?: An empirical examination of Brand Love, Brand Trust and WOM in the Indian context
2. GBRC Conference (2025), IIFT New Delhi ? The Role of Perceived Crowding in Variety Seeking Behavior: An Empirical Examination
3. MARCON Conference (2019), IMI Kolkata ? Consumer Sales Promotion on Variety Seeking Behavior: Exploring the Role of Promotional Density & Promotional Types in Variety Seeking
4. PAN IIM Conference (2016), IIM Ahmedabad ? Prioritizing service quality determinants in the retail industry-An exploration
5. PAN IIM Conference (2015), IIM Indore- Service quality of Departmental Stores: A study from India
6. MARCON Conference (2014), IIM Calcutta ? The role of self-esteem, negative affect and consumer susceptibility to normative influence in impulsive buying behavior.
7. Multiple other national conferences from 2008?2025.