Faculty Details

team

Dr. Shailja Bhakar

Associate Professor, Marketing

  • 0751-4097027
  • shailja.bhakar@prestigegwl.org, shailjabhakar@yahoo.com

About Me

She joined the Institute in July, 2007. She completed her Master of Business Administration with Marketing specialization from Prestige Institute of Management, Gwalior in the year 2006. She has Industrial experience of one year and teaching experience of 5 years. Prior to joining the institute she was working with Bestnet IT Software Pvt. Ltd. Delhi as Customer Relationship Manager. Her area of interest is Consumer Behaviour & Organizational Behaviour. She has 3 books to her credit. She has 14 International cases published by ECCH. She has 16 Research papers published in various journals and edited books. Presently she is pursuing her Ph.D on the topic �Event Sponsorship and Image Transfer�


Qualifications

  • Ph.D, M.B.A.

1. Editor of a book entitled Global Advances and Innovations in IT and Management Volume II, published by Prestige Institute of Management Gwalior as material for the Fourth International Conference held during Dec 28-30, 2012, Bloomsbury Publishing India Pvt. Ltd, ISBN No.978-93-82563-57-5

2. Editor of a book entitled Global Advances and Innovations in IT and Management Volume I, published by Prestige Institute of Management Gwalior as material for the Fourth International Conference held during Dec 28-30, 2012, Bloomsbury Publishing India Pvt. Ltd, ISBN No.978-93-82563-57-0

3. Co-Edited a book titled Global Business Recession: Lessons Learnt Vol I published by Prestige Institute of Management Gwalior as material for the First International Conference held during Jan 8-10, 2010, Crescent Publisher: Allahabad, 978-81-910494-2-8

4. Co-Edited a book titled Global Business Recession: Lessons Learnt Vol II published by Prestige Institute of Management Gwalior as material for the First International Conference held during Jan 8-10, 2010, Crescent Publisher: Allahabad, 978-81-910494-2-8

5. 1. Co-Edited a book titled “Contemporary Marketing Practices for Excellence in Business Performance” published by Prestige Institute of Management Gwalior as material for the Second National Seminar on Marketing held on 24 September, 2016, Bharti Publications, New Delhi, 978-93-85000-92-8 (Online)

6. 2. Co-edited book entitled “A Procedural Guide to Write a Research Paper”, published by Prestige Institute of Management Gwalior on the basis of research papers developed during Fourth Research Methodology Workshop held in 2011, Eds Bhakar S. S. and Shailja Bhakar, Published by Bharti Publications New Delhi, ISBN 978-93-85000-07-2

1. Bhakar Shailja, Shilpa Bhakar, Keshav Kushwah, Akansha (2019) The Effectiveness of E-Advertisement towards Customer Purchase Intention: Indian Perspective, (January 6, 2019), Bhakar S.S., R. P. S. Kaurav, Vani Agarwal, Monika Gupta Eds, “Digital Strategies for Organisational Success”, Available at SSRN: https://ssrn.com/abstract =3315066, DOI10.2139/ssrn.3315066, SSRN ID3315066, Pp 729-738

2. Bhakar Shailja, Pinky Sodhi, Abhay Dubey, Richa Sinha, Manish Kerwar, Pinky Sodhi & Priyanka Joliya (2019) Ethical Dilemma in Insurance Company, Developed during Thirteenth National Case Writing Workshop at Prestige Institute of Management, Gwalior (M.P.) India during, April 24-26, 2016, Published by The Case Centre UK, Reference no.719-0023-1(Case) Reference no. 719-0023-8 (Teaching Notes)

3. 2. Bhakar Shailja, Richa Sinha, Abhay Dubey, Manish Kerwar, Pinky Sodhi & Priyanka Joliya (2019) How not to develop high performance executives, Developed during Thirteenth National Case Writing Workshop at Prestige Institute of Management, Gwalior (M.P.) India during, April 24-26, 2016, Published by The Case Centre UK, Reference no.419-0029-1(Case) Reference no. 419-0029-8 (Teaching Notes)

4. Vani Agrawal, Shailja Bhakar, Prashant Singh Rana, D.C. Tiwari (2018). Prediction of online perceived service quality using Spider Monkey Optimization. World Review of Science, Technology and Sustainable Development, World Review of Science, Technology and Sustainable Development , Volume 14, Issue 4 DOI: 10.1504/WRSTSD.2018.095733, pp. 376-393

5. Paul, J. & Shailja Bhakar (2018) Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention? Journal of Promotion Management, Taylor & Francis online http://www.tandfonline.com/doi/full/ 10.1080/10496491.2017.1360826, ISSN: 1540-7594 (Online), 153-177

6. Bhakar, S. S. & Shailja Bhakar (2017) Physical Environment And Employee Behavior Shape Consumer Perception In Restaurant, Prestige International Journal of Management & IT-Sanchayan, Vol. 6(1), 2017, pp. 141-160, ISSN: 2277-1689 (Print), 2278 - 8441 (Online)

7. Bhakar Shailja, Abhay Dubey and Rajat Arora (2016) Impact of Brand Personality and Brand Prestige on Brand Loyalty with mediating variable Brand Attitude, Bhakar S. S., Amitabha Maheshwari, Sneha Rajput and Chanda Gulati Eds, “Mastering Supply Chain Intricacies for Market Leadership”, Bharti Publications New Delhi, Pp 145-147, ISBN No.978-93-85000-53-9

8. Bhadoriya Smrita, Shailja Bhakar and Reeta Chauhan (2016) Factors affecting extrinsic goal orientation and intrinsic goal orientation in Mathematics in Bhakar S. S., Amitabha Maheshwari, Sneha Rajput and Chanda Gulati Eds, “Mastering Supply Chain Intricacies for Market Leadership”, Bharti Publications New Delhi, Pp 343-360, ISBN No.978-93-85000-53-9

9. Bhakar S. S., Shailja Bhakar & Shilpa Bhakar (2015) Customer Satisfaction or Service Quality – Identifying Mediating Variable and Evaluating Behavioral Intention Model in Hotel Industry: An SEM Approach, Research Journal of Social Science & Management-RJSSM Vol 5 No. 2, pp 111-124, ISSN 2251-1571, Impact factor 3.951

10. Bhakar Shailja (2015) Impact of Brand Reputation on Attitudinal Loyalty and Behavioral Loyalty with Brand Trust as Mediating Variable, Research Journal of Social Science & Management-RJSSM Vol 4 No. 11, pp 19-24, ISSN 2251-1571, Impact factor 3.951

11. Bhakar Shailja, Shilpa Bhakar and Abhay Dubey (2015) Analysis of the Factors Affecting Customers’ Purchase Intention: The Mediating Role of Customer Knowledge and Perceived Value, Advances in Social Sciences Research Journal Vol. 2 No. 1, Pp 87-101, ISSN 2055-0286, Society for Science and Education United Kingdom

12. Chauhan Reeta, Smrita Bhadoriya and Shailja Bhakar (2015) Factors Affecting Students Attitude and Students Perception towards Mathematics, Accepted for Publication in Bhakar S. S., Richa Banerjee, Amitabha Maheshwari and Sneha Rajput Eds, “Creative and Innovative Excellence for World in Motion Vol II”, Bharti Publications New Delhi, pp 335-351, ISBN: 978-93-85000-49-2

13. Sodhi Pinky and Shailja Bhakar (2015) Factors affecting acceptance and recommendation behavior for WhatsApp, Bhakar S. S., Richa Banerjee, Amitabha Maheshwari and Sneha Rajput Eds, “Creative and Innovative Excellence for World in Motion Vol II”, Bharti Publications New Delhi, pp 92-103, ISBN: 978-93-85000-49-2

14. Bhakar Shailja, Abhay Dubey and Ranjeet Singh Rana (2015) Corporate Credibility And Its Impact On Purchase Intention With Mediating Variables Attitude (Towards Advertisement And Brand), Bhakar S. S., Richa Banerjee, Amitabha Maheshwari and Sneha Rajput Eds, “Creative and Innovative Excellence for World in Motion”, Bharti Publications New Delhi, Pp 359-373, ISBN No.978-93-82951-49-0

15. Bhakar Shailja, Shilpa Bhakar and Abhay Dubey (2015) Analysis of the Factors Affecting Customers’ Purchase Intention: The Mediating Role of Customer Knowledge and Perceived Value, Advances in Social Sciences Research Journal Vol. 2 No. 1, Pp 87-101, ISSN 2055-0286, Society for Science and Education United Kingdom

16. Bhakar Shailja (2015) Impact of Brand Reputation on Attitudinal Loyalty and Behavioral Loyalty with Brand Trust as Mediating Variable, Research Journal of Social Science & Management-RJSSM Vol 4 No. 11, pp 19-24, ISSN 2251-1571, Impact factor 3.951

17. Bhakar S. S., Shailja Bhakar & Shilpa Bhakar (2015) Customer Satisfaction or Service Quality – Identifying Mediating Variable and Evaluating Behavioral Intention Model in Hotel Industry: An SEM Approach, Research Journal of Social Science & Management-RJSSM Vol 5 No. 2, pp 111-124, ISSN 2251-1571, Impact factor 3.951

18. 4. Bhakar Shailja, Bindiya Dua, R Kaurav, K Jain, K Narang, P Garg (2015) Are Monetary and Non Monetary Rewards Great Motivators Case and Teaching Notes, Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 26-28, 2013, Published by The Case Centre UK, Reference no. 415-069-1 (Case) Reference no. 415-069-8 (Teaching Notes)

19. 5. Bhakar Shailja, Bindiya Dua, R Kaurav, K Jain, K Narang, P Garg (2015) Ignorance of Health and Safety Issues at Overcent Pvt Ltd. Case and Teaching Notes, Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 26-28, 2013, Published by The Case Centre UK, Reference no. 615-029-1 (Case) Reference no. 615-029-8 (Teaching Notes)

20. 6. Bhakar Shailja, Bindiya Dua, R Kaurav, K Jain, K Narang, P Garg (2015) Channelize Energies for Constructive Change Case and Teaching Notes, Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 26-28, 2013, Published by The Case Centre UK, Reference no. 415-065-1 (Case), Reference no. 415-065-8 (Teaching Notes)

21. Jain Karuna, Shilpa Bhakar and Shailja Bhakar (2014) Effect of Communication and Personalization on Loyalty with Trust as Mediating Variable in Prestige International Journal of Management & IT-Sanchayan, Vol. 3(1), Jan-June 2014, pp. 1-20. ISSN: 2277-1689 (Print), 2278 –8441 (Online) with ICV Impact Factor: 5.69 points (Index Copernicus Value) ISRA-Journal Impact Factor: 0.692

22. Bhakar Shailja, Shilpa Bhakar, Monika Mittal, Abhay Dubey and Shreya Sabarwal (2014) Impact of Corporate Social Responsibility (CSR) on Consumer Trust, Bhakar S. S., Vinod Bhatnagar and Richa Banerjee Eds, “Sustainability Management and the Power of Innovation”, Bloomsbury Publishing India Pvt. Ltd, Pp 359-373, ISBN No.978-93-82951-49-0

23. Bhakar Shailja, Reeta Chauhan and Smrita Bhadouriya (2014) The Impact of Students Attitude and Belief on their Career Choice, Bhakar S. S., Vinod Bhatnagar and Richa Banerjee Eds, “Sustainability Management and the Power of Innovation”, Bloomsbury Publishing India Pvt. Ltd, Pp 539-556, ISBN No.978-93-82951-49-0

24. Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Market Analysis The Key To Solve The Demand And Supply Link Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 514-015-1

25. Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Market Analysis The Key To Solve The Demand And Supply Link Teaching Notes, Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 514-015-8

26. 7. Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Market Analysis The Key To Solve The Demand And Supply Link Case and Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by The Case Centre UK, Reference no. 514-015-1 (Case), Reference no. 514-015-8 (Teaching Notes)

27. Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Power-Procedure: The Missing Link Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-014-1

28. Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Power-Procedure: The Missing Link Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 414-014-8

29. Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) The Pioneering Way Of Promotion Becoming A Lucrative Idea Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-015-1

30. 8. Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Power-Procedure: The Missing Link Case and Teahing Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by The Case Centre UK, Reference no.414-014-1 (Case), Reference no. 414-014-8 (Teaching Notes)

31. Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) The Pioneering Way Of Promotion Becoming A Lucrative Idea Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-015-8

32. 9. Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) The Pioneering Way Of Promotion Becoming A Lucrative Idea Case and Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by The Case Centre UK, Reference no.414-015-1 (Case) Reference no.414-015-8 (Teaching Notes)

33. Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Entrepreneurship: What Is The Risk Percentage? Case Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 814-006-1

34. 10. Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Entrepreneurship: What Is The Risk Percentage? Case and Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by The Case Centre UK, Reference no. 814-006-1 (Case), Reference no. 814-006-8 (Teaching Notes)

35. Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Entrepreneurship: What Is The Risk Percentage? Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no. 814-006-8

36. 11. Bhakar Shailja, Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Attitudinal And Perceptual Bias In A Three Star Hotel Case and Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by The Case Centre UK, Reference no.414-016-1 (Case), Reference no.414-016-8 (Teaching Notes)

37. Bhakar, Shailja Shilpa Bhakar, Suman Lata Bisht, Shilpi Nagariya, Mayank Singhal, Abhay Dubey, Shilky Singhal, (2014) Attitudinal And Perceptual Bias In A Three Star Hotel Teaching Notes Developed during Eleventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 22-24, 2012, Published by Case Centre USA, Reference no.414-016-8

38. Bhakar Shailja, Adarsh Kumar Agrawal, B.K. Suthar, Sachin Verma, Amit Verma, Keshav Singhal and Parivartan Singh (2013) Impact of Service Quality, Physical Environment, Employee Behavior on Consumer Perception in Prestige International Journal of Management & IT-Sanchayan, Vol. 2(2), July-Dec 2013, pp. 117-133. ISSN: 2277-1689 (Print), 2278 –8441 (Online) with ICV Impact Factor: 5.69 points (Index Copernicus Value) ISRA-Journal Impact Factor: 0.692

39. Bhakar Shilpa, Shailja Bhakar and Abhay Dubey (2013) Impact of Brand Trust and Customer Satisfaction on Brand Loyalty, ZENITH International Journal of Business Economics & Management Research, ISSN 2249-8826, ZIJBEMR, Vol.3 (7), July(2013) Pages 265-275. Published By: Zenith International Research & Academic Foundation (ZIRAF), Internationally indexed and listed in EBSCO, USA; Cabell's Directory of Publishing Opportunities, Texas; Ulrich’s Periodicals Directory, ProQuest, U.S.A.; E-ISRJC, Philippines; EZB, Germany; Open J-gate, India etc, having Copernicus value 5.09

40. Bhakar Shailja, Shilpa Bhakar and Abhay Dubey (2013) Impact of Product Performance and Brand Image on Customer Satisfaction, Asian Journal Of Research In Business Economics And Management, Internationally indexed and Listed in Ulrichs Periodicals Directory, ProQuest, U.S.A, J-gate,Index Copernicus, Electronic Journal library, University Library of Regensburg, Germany, having Copernicus value 5.09, ISSN:2249-7307(ONLINE),2250-1673(PRINT)

41. Rajput Sneha, Nitin Tyagi & Shailja Bhakar (2013) Social Cause Related Marketing and its Impact on Customer Brand Preferences, Prestige International Journal of Management & IT- Sanchayan, Vol. 2(1), Jan- June 2013, Pp 26-38. ISSN: 2277-1689 (Print), 2278 –8441 (Online) with ICV Impact Factor: 5.69 points (Index Copernicus Value) ISRA-Journal Impact Factor: 0.692

42. Bhakar, S. S., Shailja Bhakar, Shilpa Bhakar (2013) Relationship between Country of Origin, Brand Image, and Customer Purchase Intentions. Far East Journal of Psychology and Business, Vol. 11 No.1, April 2013, pp 50-71, Online ISSN :- 2221-8017

43. 12. Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Supply Chain Management Case and Teaching Notes, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House, Reference no. 313-108-1 (Case), Reference no. 313-108-8 (Teaching Notes)

44. 13. Bhakar Shailja, Suman Bisht, Shilpi Nagariya, Neeharika Gubreley, Aditya Saxena, Akshay Agarwal and Vikram Shah(2013), Tug Of War Between Two Labor Unions: A Case Of Manufacturing Organization Case and Teaching Notes Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House. Reference No. 413-069-1 (Case), Reference Number 413-069-8 (Teaching Notes)

45. Bhakar Shailja, Adarsh Kumar Agrawal, B.K. Suthar, Sachin Verma, Amit Verma, Keshav Singhal and Parivartan Singh (2013) Impact Of Service Quality, Physical Environment, Employee Behavior On Consumer Perception in Prestige International Journal of Management & IT-Sanchayan, Vol. 2(2), 2013, pp. 117-133. ISSN: 2277-1689 (Print), 2278 –8441 (Online) with ICV Impact Factor: 4.94 points (Index Copernicus Value) ISRA-Journal Impact Factor: 0.692

46. 14. Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Turnaround Strategies For A Sick Bank Case and Teaching Notes, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 313-117-1 (Case), Reference Number 313-117-8 (Teaching Notes)

47. Bhakar Shilpa, Shailja Bhakar and Abhay Dubey (2013) Impact of Brand Trust and Customer Satisfaction on Brand Loyalty, ZENITH International Journal of Business Economics & Management Research, ISSN 2249-8826, ZIJBEMR, Vol.3 (7), July(2013) Pages 265-275. Published By: Zenith International Research & Academic Foundation (ZIRAF), Internationally indexed and listed in EBSCO, USA; Cabell's Directory of Publishing Opportunities, Texas; Ulrich’s Periodicals Directory, ProQuest, U.S.A.; E-ISRJC, Philippines; EZB, Germany; Open J-gate, India etc, having Copernicus value 5.09

48. 15. Bhakar Shailja, Suman Bisht, Shilpi Nagariya, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Worker Compensation Manifests into Multi-faceted HR Problems Case and Teaching Notes, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House. Reference Number 413-070-1 (Case), Reference Number 413-070-8 (Teaching Notes)

49. Bhakar Shailja, Shilpa Bhakar and Abhay Dubey (2013) Impact of Product Performance and Brand Image on Customer Satisfaction, Asian Journal Of Research In Business Economics And Management, Internationally indexed and Listed in Ulrichs Periodicals Directory, ProQuest, U.S.A, J-gate,Index Copernicus, Electronic Journal library, University Library of  Regensburg, Germany, having Copernicus value 5.09, ISSN:2249-7307(ONLINE),2250-1673(PRINT)

50. 16. Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Workers Ignorance To Safety Norms Case and Teaching Notes, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 413-071-1, Reference Number 413-071-8

51. Bhakar, S. S., Shailja Bhakar, Shilpa Bhakar (2013) Relationship between Country of Origin, Brand Image, and Customer Purchase Intentions. Far East Journal of Psychology and Business, Vol. 11 No.1, April 2013, pp 50-71, Online ISSN :- 2221-8017

52. 17. Bhakar Shilpa, Gaurav Davar and Shailja Bhakar (2013) Taste of tongue: A headache for CBF Pvt Ltd. Case and Teaching Notes, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 313-116-1 (Case), Reference Number 313-116-8 (Teaching Notes)

53. Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Supply Chain Management, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House, reference number 313-108-1

54. Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Supply Chain Management Teaching Notes, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House, reference number 313-108-8

55. Bhakar Shailja, Suman Bisht, Shilpi Nagariya, Neeharika Gubreley, Aditya Saxena, Akshay Agarwal and Vikram Shah(2013), Tug Of War Between Two Labor Unions: A Case Of Manufacturing Organization Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 412-069-1

56. Bhakar Shailja, Suman Bisht, Shilpi Nagariya, Neeharika Gubreley, Aditya Saxena, Akshay Agarwal and Vikram Shah(2013), Tug Of War Between Two Labor Unions: A Case Of Manufacturing Organization Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 412-069-8

57. Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Turnaround Strategies For A Sick Bank, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 313-117-1

58. Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Turnaround Strategies For A Sick Bank, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 313-117-8

59. Bhakar Shailja, Suman Bisht, Shilpi Nagariya, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Worker Compensation Manifests into Multi-faceted HR Problems, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 413-070-1

60. Bhakar Shailja, Suman Bisht, Shilpi Nagariya, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Worker Compensation Manifests into Multi-faceted HR Problems, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 413-070-8

61. Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Workers Ignorance To Safety Norms, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 413-071-1

62. Bhakar Shailja, Shilpi Nagariya, Suman Bisht, Akshay Agarwal, Vikram Shah, Neeharika Gubreley and Aditya Saxena(2013), Workers Ignorance To Safety Norms, Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 413-071-8

63. Bhakar Shilpa, Gaurav Davar and Shailja Bhakar (2013) Taste of tongue: A headache for CBF Pvt Ltd., Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 313-116-1

64. Bhakar Shilpa, Gaurav Davar and Shailja Bhakar (2013) Taste of tongue: A headache for CBF Pvt Ltd., Developed during Tenth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 21-23, 2011, Published by European Case Clearing House Reference Number 313-116-8

65. Rajput Sneha, Nitin Tyagi and Shailja Bhakar (2013) Social Cause Related Marketing and Its Impact on Customer Brand Preferences, Sanchayan: Prestige International Journal of Management and Information Technology Vol 2(1), PP 26-38

66. Bhakar S. S., Shailja Bhakar Shilpa Bhakar and Girjesh Sharma (2012) The Impact of Co-Branding On Customer Evaluation of Brand Extension Published in in Prestige International Journal of Management & IT-Sanchayan, Vol. 1(1), Jan-June 2012, Pp. 21-53. ISSN: 2277-1689 (Print), 2278 –8441 (Online) with ICV Impact Factor: 4.94 points (Index Copernicus Value) ISRA-Journal Impact Factor: 0.692

67. Bhakar Shailja and Abhay Dubey (2012), Impact of Brand Equity on Purchase Intention, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 373-397, ISBN No.978-93-82563-57-0

68. Bhakar Shailja, Abhijeet Saban and Nagendra Kushwah (2012), High and Low Involvement Products and Their Relationship with Purchase Intentions of Indian Consumers, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 328-345, ISBN No.978-93-82563-57-0

69. Bhakar Shailja, Shilpi Nagariya and Shilpa Bhakar (2012), Effect of Customer Perceived Value on Satisfaction and Customer Loyalty in Banking Sector: The Moderating Effect of Main-Bank Status, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 221-235, ISBN No.978-93-82563-57-0

70. 18. Bhakar S. S., Mili Singh, Shailja Bhakar, Vaishali Rahate, Yogita Sure (2012), Performance based incentive schemes the balancing act, Developed during Seventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Feb 8-10, 2008, the case has been re-published by Human Capital Leadership: A Strategic Approach to Optimizing Workplace Potential, Edited By Jonathan H. Westover, Cognella, Inc San Diego CA (USA), ISBN: 978-1-62661-151-1 (pbk) / 978-1-62661-152-8 (binder-ready), pp 297-302

71. Bhakar S. S., Shailja Bhakar Shilpa Bhakar and Girjesh Sharma (2012) The Impact Of Co-Branding On Customer Evaluation Of Brand Extension Published in in Prestige International Journal of Management & IT-Sanchayan, Vol. 2(2), 2013, pp. 117-133. ISSN: 2277-1689 (Print), 2278 –8441 (Online) with ICV Impact Factor: 4.94 points (Index Copernicus Value) ISRA-Journal Impact Factor: 0.692

72. Bhakar Shailja, Shilpa Bhakar and Sneha Rajput (2011), Changing Brand Personality Through Celebrity Endorsement, Bhakar S. S., Tarika Singh, K K Yadav and Ashish Mehra Eds, “Transformation and Survival of Business Organizations: Challenges and Opportunities”, MACMILLAN Publishers India Ltd, Pp 599-611, ISBN No.935-059-061-1

73. Pandey Manisha, K. K. Pandey and Shailja Bhakar (2011) Cross-buying Intention as a Predictor of Customer Retention in the banking industry, Bhakar S. S., Tarika Singh, K K Yadav and Ashish Mehra Eds, “Transformation and Survival of Business Organizations: Challenges and Opportunities”, MACMILLAN Publishers India Ltd, Pp 634-643, ISBN No.935-059-061-1

74. Bhakar Shailja, Shilpa Bhakar, Sharad Sharma (2011), The Role of Communication and Trust in explaining Customer Loyalty: - A Study of Professional Institutions, Bhakar S.S, Dr. Garima Mathur, Dr. Anindita Chakraborty and Prof. Amitabh Maheshwari Eds, Post Recessionary Economy- Movers and Molders of Change in Economy, Cresent Publishers: Allahabad, Pp 306-334, ISBN:978-81-7446-719-5

75. Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Job or Entrepreneurship: A Difficult Choice, case teaching notes, published by European Case Clearing House, Ref No: 111-034-8

76. Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Employee Attitude and Behavioral Issues @ Sanjeevni , case teaching notes, published by European Case Clearing House, Ref No: 411-049-8

77. Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Helping Hands Need Helping Hand, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, published by European Case Clearing House, Ref No: 311-111-1

78. Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Professional Ethics v/s Laws of Land: A Case of Life Line Hospital, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, the case has been published by European Case Clearing House, Ref No: 711-031-1

79. Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Professional Ethics v/s Laws of Land: A Case of Life Line Hospital, case teaching notes, published by European Case Clearing House, Ref No: 711-031-8

80. 19. Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Job or Entrepreneurship: A Difficult Choice Case and Teaching Notes, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, published by European Case Clearing House, Ref No: 111-034-1 (Case), Ref No: 111-034-8 (Teaching Notes)

81. 20. Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Employee Attitude and Behavioral Issues @ Sanjeevni Case and Teaching Notes, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, published by European Case Clearing House, Ref No: 411-049-1(Case), Ref No: 411-049-8 (Teaching Notes)

82. 21. Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Helping Hands Need Helping Hand Case and Teaching Notes, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, published by European Case Clearing House, Ref No: 311-111-1 (Case), Ref No: 311-111-1(Teaching Notes)

83. 22. Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Professional Ethics v/s Laws of Land: A Case of Life Line Hospital Case and Teaching Notes, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, the case has been published by European Case Clearing House, Ref No: 711-031-1 (Case), Ref No: 711-031-8 (Teaching Notes)

84. Bhakar Shailja, Anindita Chakraborty, Meera Kaul Upadhyay, Surabhi Sengar (2010), A step ahead towards the future, Developed during Eighth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Mar 2-4, 2009, published by European Case Clearing House, Ref No: 810-004-1

85. Chakraborty Anindita, Shailja Bhakar, Meera Kaul Upadhyay, Surabhi Sengar (2010), The leasing puzzle, Developed during Eighth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Mar 2-4, 2009, the case has been published by European Case Clearing House, Ref No: 110-025-1

86. Bhakar Shailja, Anindita Chakraborty, Meera Kaul Upadhyay, Surabhi Sengar (2010), A step ahead towards the future, the case teaching notes have been published by European Case Clearing House, Ref No: 810-004-8

87. Chakraborty, Anindita, Shailja Bhakar, Meera Kaul Upadhyay, Surabhi Sengar (2010), Opening of the First Mall in a Small Town, the case teaching notes have been published by European Case Clearing House, ref no: 810-005-8.

88. Chakraborty Anindita, Shailja Bhakar, Meera Kaul Upadhyay, Surabhi Sengar (2010), The leasing puzzle, the case teaching notes have been published by European Case Clearing House, Ref No: 110-025-8

89. 1. Bhakar Shailja, Anindita Chakraborty, Meera Kaul Upadhyay, Surabhi Sengar (2010), A step ahead towards the future (Case and Teaching Notes), Developed during Eighth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Mar 2-4, 2009, published by European Case Clearing House, Ref No: 810-004-1(Case), Ref No: 810-004-8 (Teaching Notes) Chakraborty, Anindita, Shailja Bhakar, Meera Kaul Upa

90. Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Job or Entrepreneurship: A Difficult Choice, Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, published by European Case Clearing House, Ref No: 111-034-1

91. Bhakar Shailja, Amitabha Maheshwari, Shilpi Nagariya, Prashant Shrivastav, Shweta Agrawal (2011), Employee Attitude and Behavioral Issues @ Sanjeevni , Developed during Ninth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Apr 16-18, 2009, published by European Case Clearing House, Ref No: 411-049-1

92. Chakraborty, Anindita, Shailja Bhakar, Meera Kaul Upadhyay, Surabhi Sengar (2010), Opening of the First Mall in a Small Town, Developed during Eighth National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Mar 2-4, 2009, the case has been published by European Case Clearing House, ref no: 810-005-1.

93. 24. Bhakar S. S., Mili Singh, Shailja Bhakar, Vaishali Rahate, Yogita Sure (2008), Performance based incentive schemes the balancing act, Developed during Seventh National Case Writing Workshop at Prestige Institute of Management, Gwalior. During, Feb 8-10, 2008, the case has been published by European Case Clearing House for global circulation, Ref No: Reference No. 409-004-1.

94. 3. Bhakar, S. & Lodha, S. S. (2016) The Power of Word of Mouth Case and Teaching Notes, Developed during Thirteenth National Case Writing Workshop at Prestige Institute of Management, Gwalior (M.P.) India during, April 24-26, 2015, Published by The Case Centre UK, Reference no. 516-0066-1 (Case) Reference no. 516-0066-8 (Teaching Notes)

1. Bhakar Shailja, Abhay Dubey, Deepa Anwar, Pinky Sodhi, Ankit Parashar, Nidhi Perpyani, Ananya Mehta (2018), The Mediating Effect of Brand Trust between Brand Experience and Brand Loyalty: An Empirical Research, Published in Eds Bhakar S.S., Nishchaya Upmanyu entitled “Research Perspective in Social Sciences”, pp 61-75, Published by Bharti Publications New Delhi, ISBN 978-93-86608-64-2

2. Bhakar Shailja, Abhay Dubey, Anamika Shrivastav, Sandeep Singh Sikarwar (2017), Impact of Self Image and Brand Image on Advertisement Effectiveness, Published in Eds Bhakar S.S., Chanda Gulati, Shilpa Sankpal entitled “Research Perspective in Social Sciences”, pp 114-124, Published by Bharti Publications New Delhi, ISBN 978-93-86608-06-2

3. Bhakar Shailja, Abhay Dubey, Ankit Parashar (2016) Impact of Brand Association on Brand Loyalty, published in Bhakar S.S., Rahul P.S. Kaurav, Pranshuman Parashar, Ruturaj Babar Eds., E-Book on “Sustainable Competitive Advantage Through Integrated Marketing Approach” ISBN 978-93-85000-42-3, Published by Bharati Publications New Delhi, pp 90-101

4. Bhakar Shailja, Abhay Dubey, Monika Mittal, Satyendra Singh, Amit Nigam, Nagendra Singh, Anu Sharma (2016), Impact of Advertising Appeal and Celebrity Endorser on Attitude towards Advertisement and Purchase Intention, Published in Eds Bhakar S.S., Mathur Garima entitled “A Systematic Guide from Research to Manuscript”, pp 169-186, Published by Bharti Publications New Delhi, ISBN 978-93-85000-87-4

5. Bhakar Shailja, Abhay Dubey, Monika Mittal, Satyendra Singh, Amit Nigam, Nagendra Singh, Anu Sharma (2016), Examining the Effect of Psychological Empowerment, Organizational Justice on Job Satisfaction and Organizational Citizenship Behavior, Published in Eds Bhakar S.S., Mathur Garima entitled “A Systematic Guide from Research to Manuscript”, pp 187-206, Published by Bharti Publications New Delhi, ISBN 978-93-85000-87-4

6. Sodhi Pinky, Shailja Bhakar and Abhay Dubey (2015) Antecedents of Acceptance and Recommendation: A study of WhatsApp, published in Bhakar S. S., K. K. Yadav and Anamika Shrivastav Eds., E-Book on “IT Application: Strategies, Issues and Challenges” ISBN-978-93-85000-08-9, published by Bharti Publications New Delhi, pp 357-366

7. Bhadoriya Smrita, Reeta Chauhan and Shailja Bhakar (2015) Antecedents of Students Performance in Mathematics, published in Bhakar S. S., K. K. Yadav and Anamika Shrivastav Eds., E-Book on “IT Application: Strategies, Issues and Challenges” ISBN-978-93-85000-08-9, published by Bharti Publications New Delhi, pp 342-356

8. Bhakar Shailja, Abhay Dubey, Shilpi Nagariya, Megha Mishra, Ambika Rathi, Ruchi Sao, Arti Pipariya, Falguni Rambhasha, Ankit Gupta and Nagendra Singh (2015) Impact of product packaging, brand impression and brand personality on Purchase Intention, Eds Bhakar S. S. and Navita Nathani in A handbook on writing research papers in Social Sciences, pp145-159, Published by Bharti Publications New Delhi, ISBN 978-93-85000-27-0

9. Bhakar Shailja, Abhay Dubey, Shilpi Nagariya, Megha Mishra, Ambika Rathi, Ruchi Sao, Arti Pipariya, Falguni Rambhasha, Ankit Gupta and Nagendra Singh (2015) Predictors of career choice among students of high school and higher secondary school, Eds Bhakar S. S. and Navita Nathani in A handbook on writing research papers in Social Sciences, pp 160-172, Published by Bharti Publications New Delhi, ISBN 978-93-85000-27-0

10. Bhakar Shailja, Sneha Rajput, Suman Lata Bisht, Shilpi Nagariya, Anil Singh Parihar and Mehak Huria (2015) Brand Image and its impact on customer satisfaction and customer loyalty, Eds Bhakar S. S. and Shailja Bhakar in A Procedural Guide to Write a Research Paper, pp 68-82, Published by Bharti Publications New Delhi, ISBN 978-93-85000-07-2

11. Bhakar Shailja, Sneha Rajput, Suman Lata Bisht, Shilpi Nagariya, Anil Singh Parihar and Mehak Huria (2015) Examining the Effect of Product Performance on Brand Reputation, Customer Satisfaction and Customer Loyalty, Eds Bhakar S. S. and Shailja Bhakar in A Procedural Guide to Write a Research Paper, pp 135-153, Published by Bharti Publications New Delhi, ISBN 978-93-85000-07-2

12. Bhakar Shailja, Shilpa Bhakar, Monika Mittal, Abhay Dubey and Shreya Sabarwal (2014) Impact of Corporate Social Responsibility (CSR) on Consumer Trust, Bhakar S. S., Vinod Bhatnagar and Richa Banerjee Eds, “Sustainability Management and the Power of Innovation”, Bloomsbury Publishing India Pvt. Ltd, Pp 359-373, ISBN No.978-93-82951-49-0

13. Bhakar Shailja, Reeta Chauhan and Smrita Bhadouriya (2014) The Impact of Students Attitude and Belief on their Career Choice, Bhakar S. S., Vinod Bhatnagar and Richa Banerjee Eds, “Sustainability Management and the Power of Innovation”, Bloomsbury Publishing India Pvt. Ltd, Pp 539-556, ISBN No.978-93-82951-49-0

14. Bhakar Shailja, Shilpa Bhakar and Monika Mittal (2013) Impact of Perception towards Advertisement and Advertisement Effectiveness on Purchase Intention: A Study of Celebrities and Animated Spokespersons in the Advertisement” published in MAIMT Journal of IT and Management, Vol 6 No 2, Pp 16-33, ISSN 0974-066X

15. Bhakar Shailja, Monika Mittal, Abhay Dubey and Jai Singh (2013) Impact of Customer Satisfaction and Complaint Behavior on Customer Loyalty in Consumer Durable Products, Published in Conference proceedings of AICTE sponsored National Seminar on “FDI in Indian Retail Sector”, Indus Valley Publication Jaipur-New Delhi, 6-16, ISBN 81-88719-68-4

16. Monika Mittal, Shailja Bhakar, Abhay Dubey and Arpit Goyal (2013) Effects of Job Insecurity on Job Satisfaction, Organizational Citizenship Behavior and Negative Emotions of Employees, Published in Conference proceedings of AICTE sponsored National Seminar on “FDI in Indian Retail Sector”, Indus Valley Publication Jaipur-New Delhi, 387-397, ISBN 81-88719-68-4

17. Bhakar Shailja, Monika Mittal, Abhay Dubey and Jai Singh (2013) Impact of Customer Satisfaction and Compalint Behavior on Customer Loyalty in Consumer Durable Products, Published in Conference proceedings of AICTE sponsored National Seminar on “FDI in Indian Retail Sector”, Indus Valley Publication Jaipur-New Delhi, 6-16, ISBN 81-88719-68-4

18. Monika Mittal, Shailja Bhakar, Abhay Dubey and Arpit Goyal (2013) Effects of Job Insecurity on Job Satisfaction, Organizational Citizenship Behavior and Negative Emotions of Employees, Published in Conference proceedings of AICTE sponsored National Seminar on “FDI in Indian Retail Sector”, Indus Valley Publication Jaipur-New Delhi, 387-397, ISBN 81-88719-68-4

19. Bhakar Shailja, Shilpa Bhakar and Monika Mittal (2013) Impact of Perception towards Advertisement and Advertisement Effectiveness on Purchase Intention: A Study of Celebrities and Animated Spokespersons in the Advertisement” Accepted for publication in MAMIT Journal of IT and Management, Vol 6 No 2, 16-33, ISSN 0974-066X

20. Bhakar Shailja and Abhay Dubey (2012), Impact of Brand Equity on Purchase Intention, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 373-397, ISBN No.978-93-82563-57-0

21. Bhakar Shailja, Abhijeet Saban and Nagendra Kushwah (2012), High and Low Involvement Products and Their Relationship with Purchase Intentions of Indian Consumers, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 328-345, ISBN No.978-93-82563-57-0

22. Bhakar Shailja, Shilpi Nagariya and Shilpa Bhakar (2012), Effect of Customer Perceived Value on Satisfaction and Customer Loyalty in Banking Sector: The Moderating Effect of Main-Bank Status, Bhakar S. S., Shailja Bhakar, Nitin Pahariya, Gaurav Jaiswal and Ravindra Pathak Eds, “Global Advances and Innovations in IT and Management”, Bloomsbury Publishing India Pvt. Ltd, Pp 221-235, ISBN No.978-93-82563-57-0

23. Bhakar Shailja, Shilpa Bhakar and Sneha Rajput (2011), Changing Brand Personality Through Celebrity Endorsement, Bhakar S. S., Tarika Singh, K K Yadav and Ashish Mehra Eds, “Transformation and Survival of Business Organizations: Challenges and Opportunities”, MACMILLAN Publishers India Ltd, Pp 599-611, ISBN No.935-059-061-1

24. Pandey Manisha, K. K. Pandey and Shailja Bhakar (2011) Cross-buying Intention as a Predictor of Customer Retention in the banking industry, Bhakar S. S., Tarika Singh, K K Yadav and Ashish Mehra Eds, “Transformation and Survival of Business Organizations: Challenges and Opportunities”, MACMILLAN Publishers India Ltd, Pp 634-643, ISBN No.935-059-061-1

25. Bhakar S. S., Nitin Sikarwar, Shailja Bhakar (2011), Impact of Advertising Message in the development of Brand Image with Reference to Insurance Industry: An Exploratory Study, Bhakar S. S., Navita Nathani, Tarika Singh and Shailja Bhakar Eds, Global Business Recession: Lessons Learnt, Cresent Publishers: Allahabad, Vol I, Pp 358-395, ISBN: 978-81-910494-2-8

26. Bhakar Shailja, Shilpa Bhakar, Sharad Sharma (2011), The Role of Communication and Trust in explaining Customer Loyalty: - A Study of Professional Institutions, Bhakar S.S, Dr. Garima Mathur, Dr. Anindita Chakraborty and Prof. Amitabh Maheshwari Eds, Post Recessionary Economy- Movers and Molders of Change in Economy, Cresent Publishers: Allahabad, Pp 306-334, ISBN:978-81-7446-719-5

27. Bhakar Shailja, V. K. Pandey, K.K. Pandey, Ashish Mehra, Sanjeev Chaba, Jitender Gupta and Sachin Verma (2011) Analysing Service Quality: A Study of Management Institutions, in Bhakar S.S and Seema Mehta Eds, A Systematic Guide to Write a Research Paper, Excel Books: New Delhi. Pp 56-75, ISBN: 978-81-7446-932-8

28. Bhakar Shailja, Girish Shah, Nischaya Upmanyu, Adarsh Saxena and Shreya Sabarwal (2011) Ethnocentricity and Brand Preference: A Study of Cars, in Bhakar S.S and Seema Mehta Eds, A Systematic Guide to Write a Research Paper, Excel Books: New Delhi. Pp 76-97, ISBN: 978-81-7446-932-8

29. Bhakar Shailja, Shilpa Bhakar (2010) Relationship between emotional satisfaction and customer loyalty: a study of professional and traditional programs, in Bhakar S.S, and V. K. Pandey Eds, Innovation and Adaptability: Twin Engines of Sustained Growth, Excel Books: New Delhi. Pp 325-354, ISBN: 978-81-7446-833-8

30. Bhakar Shilpa, Shailja Bhakar (2010), Brand image and company image congruence and its effect on brand loyalty: a study of two wheelers and four wheelers, in Bhakar S.S and Prof. V. K. Pandey Eds, Innovation and Adaptability: Twin Engines of Sustained Growth, Excel Books: New Delhi. Pp 231-269, ISBN: 978-81-7446-833-8

31. Bhakar S. S., Shailja Bhakar, Akash Bansal (2010), Buying behavior of consumers towards the durable goods with special reference to TV’s, in Bhakar S.S and Prof. V. K. Pandey, Eds, Innovation and Adaptability: Twin Engines of Sustained Growth, Excel Books: New Delhi. Pp 151-178, ISBN: 978-81-7446-833-8

32. Bhakar Shailja, Shilpa Bhakar (2010) Relationship between emotional satisfaction and customer loyalty: a study of professional and traditional programs, in Bhakar S.S, and V. K. Pandey Eds, Innovation and Adaptability: Twin Engines of Sustained Growth, Excel Books: New Delhi. Pp 325-354, ISBN: 978-81-7446-833-8

33. Bhakar Shilpa, Shailja Bhakar (2010), Brand image and company image congruence and its effect on brand loyalty: a study of two wheelers and four wheelers, in Bhakar S.S and Prof. V. K. Pandey Eds, Innovation and Adaptability: Twin Engines of Sustained Growth, Excel Books: New Delhi. Pp 231-269, ISBN: 978-81-7446-833-8

34. Bhakar S. S., Shailja Bhakar, Akash Bansal (2010), Buying behavior of consumers towards the durable goods with special reference to TV’s, in Bhakar S.S and Prof. V. K. Pandey, Eds, Innovation and Adaptability: Twin Engines of Sustained Growth, Excel Books: New Delhi. Pp 151-178, ISBN: 978-81-7446-833-8

35. Bhakar S. S., Shilpa Bhakar, Shailja Bhakar (2009) Brand-Event Image Congruence and Image Transfer Published in BVIMSR Journal of Management Research of Bharati Vidyapeeth Institute of Management Studies and Research, vol1(1), April 2009. Pp 59-66

36. Bhakar Shilpa, Shailja Bhakar (2009), Factors affecting perceived brand image of different radio channels with special reference to Gwalior region, published in Knowledge Hub Journal Vol. 5 (2) listed in 11th edition of Cabells Directory Texas (USA) Pp 77-96, ISBN 0973-6425

37. Bhakar S. S., Shilpa Bhakar, Shailja Bhakar (2009) Brand-Event Image Congruence and Image Transfer Published in BVIMSR Journal of Management Research of Bharati Vidyapeeth Institute of Management Studies and Research, vol1(1), April 2009. Pp 59-66

38. Bhakar Shilpa, Shailja Bhakar (2009), Factors affecting perceived brand image of different radio channels with special reference to Gwalior region, published in Knowledge Hub Journal Vol. 5 (2) listed in 11th edition of Cabells Directory Texas (USA) Pp 77-96, ISBN 0973-6425

39. Bhakar S. S., Shailja Bhakar, Amrish Dixit (2008) Selection of Advertising Appeals in Print Media: A Comparative Study of Products and Services, in Bhakar S.S, Shilpa Sankpal and Saurabh Mukharjee Eds, Key Drivers of organizational excellence, Excel Books: New Delhi, Pp-127-138, ISBN: 978-81-7446-719-5

40. Bhakar Shilpa, Shailja Bhakar, Neha Pareek (2008) Image marketing: a comparative study of foreign sourced and Indian watches, in Bhakar S.S, Shilpa Sankpal and Saurabh Mukharjee Eds, Key Drivers of organizational excellence, Excel Books: New Delhi, Pp-160-193, ISBN: 978-81-7446-719-5

41. Bhakar S. S., Shailja Bhakar, Amrish Dixit (2008) Selection of Advertising Appeals in Print Media: A Comparative Study of Products and Services, in Bhakar S.S, Shilpa Sankpal and Saurabh Mukharjee Eds, Key Drivers of organizational excellence, Excel Books: New Delhi, Pp-127-138, ISBN: 978-81-7446-719-5

42. Bhakar Shilpa, Shailja Bhakar, Neha Pareek (2008) Image marketing: a comparative study of foreign sourced and Indian watches, in Bhakar S.S, Shilpa Sankpal and Saurabh Mukharjee Eds, Key Drivers of organizational excellence, Excel Books: New Delhi, Pp-160-193, ISBN: 978-81-7446-719-5

43. Bhakar Shilpa, Shailja Bhakar (2007) Self and Brand Image Congruence and Its Impact On Consumer Preference, in Bhakar S.S, Ed. Mastering Change for Organizational Excellence, Excel Books, New Delhi. Pp. 150-175, ISBN: 978-81-7446-581-8

44. Bhakar Shilpa, Shailja Bhakar (2007) Self and Brand Image Congruence and Its Impact On Consumer Preference, in Bhakar S.S, Ed. Mastering Change for Organizational Excellence, Excel Books, New Delhi. Pp. 150-175, ISBN: 978-81-7446-581-8