Faculty Details

team

Dr. Rahul Pratap Singh Kaurav

Assistant Professor, Marketing & Tourism

  • 0751-4097035
  • rahul.kaurav@prestigegwl.org

About Me

He has joined the institute in June 2013. He has earned Ph.D. in March, 2014 from Jiwaji U niversity, Gwalior. He have vast industry exposure of more than five years with leading MNCs at mid-managerial level. He is also a member of various associations like IACSIT, Singapore, Research Fellow, Centre of Marketing Science, Dhaka, Bangladesh and serving as member of editorial board and reviewer for various national and international journals of management discipline. He is in academics since 2008 and his teaching and research interests include Research Methodology, Marketing Research, Marketing of Services, Tourism Marketing, Managerial &Tourism Economics, and Sales Management etc.He authored two books on marketing discipline, contributed in study material of several Universities, and written three chapter in edited books. He has published 30 research papers in international and national journals of repute.


Qualifications

  • PhD, UGC-NET (Management), UGC-NET (Tourism), MBA, MTM

1. Bhakar, S. S., Kaurav, R. P. S., Agarwal, V., & Gupta, M. (2019). Digital Strategies for Organisational Success, (eds.), USA: SSRN-Elsevier. ISBN: 978-93-5311-464-0


2. Bhakar, S. S., Gulati, C., & Kaurav, R. P. S., Saxena, H. (2018). Measure Manage & Facilitate Change to Harness Organisational Potential, (eds.), New Delhi: Bharti Publications. ISBN: 978-93- 85000-81-2


3. Kaurav, R. P. S., Prakash, M., & Singh, S. K. (2017). Destination Management: Marketing the Destination Internally, Germany: LAP Lambert Academic Publishing. ISBN: 978-3-330-06635- 9


4. Bhakar, S. S., Kaurav, R. P. S., Parashar, P., & Sankpal, S. (2016). Sustainable Competitive Advantage through Integrated Marketing Communication, (eds.), New Delhi: Bharti Publications. ISBN: 978-93-85000-42-3 [Click for Link].


5. Bhakar, S. S., Rajput, S., Gulati, C., & Kaurav, R. P. S. (2016). Strengthening Strategies, Shaping Policies, and Empowering Personnel: Key to organizational Competitiveness, (eds.), New Delhi: Bharti Publications. ISBN: 978-93-85000-42-3 [Click for Link]


6. Bhakar, S. S., Rajput, S., Gulati, C., & Kaurav, R. P. S. (2016). Strengthening Strategies, Shaping Policies, and Empowering Personnel: Key to organizational Competitiveness, Vol-2, (eds.), New Delhi: Bharti Publications. ISBN: 978-93-85000-81-2


7. Tomar, R. S. &Kaurav, R. P. S. (2012). Marketing Management: An Emerging Perspective, First Edition, New Delhi: Har-Anand Publications Pvt. Ltd. ISBN: 978-81-241-1692-0.


8. Prakash, M., Kaurav, R. P. S.& Sharma, A.(2012). Services: Trends and Insights, First Edition, New Delhi: Wisdom Publications. ISBN: 978-93-81505-23-6


1. Kaurav, R. P. S., Rajput, S., & Baber, R. (2019). Factors affecting the acceptance of e-learning by students: A study of e-learning programs in Gwalior, India, South Asian Journal of Management (ISSN 0971-5428), 26(1), 76-95


2. Baber, R., Kaurav, R. P. S., & Paul, J. (2018). Impact of individual market orientation on selling and customer orientation, Journal of Strategic Marketing (ISSN 0965-254X), 26, 1-16. [Click for link] UGC Sr. No.: 10683


3. Kaurav, R. P. S., Prakash, M. & Baber, R. (2018). The applications of internal marketing variables to destination marketing organizations, TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism (ISSN 1790-8418), 12(2), 23-37. [Click for link] UGC Sr. No.: 2176


4. Baber, R., Upadhyay, Y., & Kaurav, R. P. S. (2018). Individuals’ Motivation for Joining a Social Group: Examining Their Homogeneity, Asia-Pacific Journal of Management Research and Innovation (ISSN 2319510X), 13(1-2), 1-9. [Click for link] UGC Sr. No.: 8716


5. Kaurav, R. P. S., Prakash, M., Chowdhary, N., & Briggs, D. A. (2016). Internal Marketing: Review for next generation businesses, Journal of Services Research (ISSN 0972-4702), 16(1), 82-95. [Click for link] UGC Sr. No.: 41967


6. Kaurav, R. P. S., Yadav, S., Baber, R., & Shukla, U.N. (2016). Effect of internal marketing on organizational commitment and job satisfaction: Insights from bank employees, In S. S. Bhakar, S. Rajput, C. Gulati, R. P. S. Kaurav (Eds.), Strengthening strategies, shaping policies, and empowering personnel: Key to organizational competitiveness, Vol. I, in international conference proceedings, organized by Prestige Institute of Management, Gwalior, India, in January 2017. pp. 232-242. New Delhi: Bharti Publications. [ISBN: 978-81-933172-7-3]


7. Kaurav, R. P. S., Baber, R., Prakash, M., & Shukla, U.N. (2016). Time pass activities in train journeys: Identifying segments and measuring preferences of travellers, In S. S. Bhakar, A. Maheshwari, S. Rajput, & C. Gulati (Eds.), Mastering Supply Chain Intricacies for Market Leadership, Vol. I, in international conference proceedings, organized by Prestige Institute of Management, Gwalior, India, in January 2016. pp. 475-485. New Delhi: Bharti Publications. [ISBN: 978-93- 85000-53-9]


8. Choudhary, A., Tomar, S. S., Kaurav, R. P. S., & Baber, R. (2016). Brand India, policies and possibilities: Case study to promote destination, In S. S. Bhakar, R. Banerjee, A. Maheshwari, & S. Rajput (Eds.), Creative and Innovative Excellence for World in Motion, Vol. II, in international conference proceedings, organized by Prestige Institute of Management, Gwalior, India, in January 2015. pp. 409-412. New Delhi: Bharti Publications. [ISBN: 978-93- 85000-49-2]


9. Shukla, U. N., Baber, R., Baber, P. & Kaurav, R. P. S. (2015). Market orientation and business performance tertiary sector, In S. S. Bhakar, V. K. Bhatnagar, & R. Banerjee (Eds.), Sustainability Management and the Power of Innovation, Vol. II, (pp. 149-157). New Delhi: Bloomsbury Publishing India Pvt. Ltd.


10. Kaurav, R. P. S., Baber, R., Chowdhary, N., & Kapadia, S. (2015). Destination performance: Importance of redefining DMOs, Asia Pacific Journal of Innovation in Hospitality and Tourism (ISSN 2289-1471), 4(1), 125-142.


11. Kaurav, R. P. S., Prakash, M., Verma, J. P., & Chowdhary, N. (2015). Does internal marketing influences organisational commitment? Empirical evidences from hotels in Gwalior, Current Issues of Tourism Research (ISSN 2048-7878), 4(2), 19-26


12. Kaurav, R. P. S. (2015). Assessing impact of internal marketing: on business performance: Doctoral dissertation summary, European Journal of Tourism Research (ISSN 1994-7658/ 1314-0817), 10(1), 136-139


13. Kaurav, R. P. S., Paul, J., & Chowdhary, N. (2015). Effect of internal marketing on hotels: Empirical evidences for internal customers, International Journal of Hospitality and Tourism Administration (ISSN 1525-6480 print | 1525-6499 online), 16(4), 311-330.


14. Baber, R., Kaurav, R. P. S., Williams, R. L. (2015). How travelers differ in their preferences regarding hotel selection: Empirical evidence from travelers in India, Asian Journal of Tourism and Hospitality Research (ISSN 1908-8388), 8-9(1), 15-26. [Click for link


15. Bhakar, S. S., Kaurav, R. P. S., Dumblekar, V., Sharma, V., Patel, D., Sanyal, J., Agarwal, M. & Chaturvedi, A. (2015). Scheming employees milk: Employee welfare schemes, A case study published by European Case Clearing House, Reference No. 415-154-1 [Reference number of teaching notes: 415-154-8] [Click for details].


16. Singh, P., Kushwah, R. S., & Kaurav, R. P. S. (2015). Enterprising behaviour in tourism: An assessment of students’ intent, In S. S. Bhakar, R. Banerjee, A. Maheshwari, & S. Rajput (Eds.), Creative and Innovative Excellence for World in Motion, Vol. I, in international conference proceedings, organized by Prestige Institute of Management, Gwalior, India, in January 2015. pp. 416-425. New Delhi: Bharti Publications. [ISBN: 978-9381212-98-1]


17. Kaurav, R. P. S., & Hooda, D. S. (2015). Event report of national statistical literacy poster competition 2014-15, ISLP Newsletter: Newsletter of the international Statistical Literacy Project, 8 (1), 3. [Click for link]


18. Shukla, U. N., Baber, R., Baber, P. & Kaurav, R. P. S. (2015). Market orientation and business performance tertiary sector, In S. S. Bhakar, V. K. Bhatnagar, & R. Banerjee (Eds.), Sustainability Management and the Power of Innovation, Vol. II, in international conference proceedings, organized by Prestige Institute of Management, Gwalior, India, in January 2014. pp. 149-157. New Delhi: Bloomsbury Publishing India Pvt. Ltd.


19. Kaurav, R. P. S., Paul, J., &Chowdhary, N. (2015). Effect of internal marketing on hotels: Empirical evidences for internal customers, International Journal of Hospitality and Tourism Administration, Vol. 16, No. 4 (Accepted for Publication)


20. Baber, R., Kaurav, R. P. S., & Baber, P. (2014).  Predictors of individual market orientation: A study of Indian financial organisation, Prestige International Journal of Management & IT – Sanchayan, 3(2), 50-58.


21. Bhakar, S., Dua, B., Jain, K., Kaurav, R. P. S., Narang, K, & Garg, P. (2014). Are monetary and non- monetary rewards great motivators, A case study published by European Case Clearing House, Reference No. 415-069-1 [Reference number of teaching notes: 415-069-8] [Click for details].


22. Bhakar, S., Dua, B., Kaurav, R. P. S., Jain, K., Narang, K, & Garg, P. (2014). Ignorance of the health and safety issues at Overcent Pvt. Ltd., A case study published by European Case Clearing House, Reference No. 615-029-1 [Reference number of teaching notes: 615-029-8] [Click for details].


23. Bhakar, S., Dua, B., Kaurav, R. P. S., Jain, K., Narang, K, & Garg, P. (2014). Channelize energies for constructive change, A case study published by European Case Clearing House, Reference No. 415-065-1 [Reference number of teaching notes: 415-065-8] [Click for details].


24. Kaurav, R. P. S., Baber, R. & Prakash, M. (2014). Impact of tourism in transitional economy: A study in India perspectives, In S. S. Bhakar, V. K. Bhatnagar, & R. Banerjee (Eds.), Sustainability Management and the Power of Innovation, Vol. I, in international conference proceedings, organized by Prestige institute of management, Gwalior, India, in January 2014. pp. 399-408. New Delhi: Bloomsbury Publishing India Pvt. Ltd.


25. Kaurav, R. P. S. (2014). Redefining sustainable tourism in Indian perspective: Seven steps approach, Journal of Marketing and Operations Management Research (ISSN: 1949-4912), Vol. 2, No. 1, pp. 43-50


26. Singh, K.,&Kaurav, R. P.S. (2013). Responsibility to manage pilgrim destination: Study on HolaMohalla at Shri Anandpur Sahib, Scholarly Research Journal for Interdisciplinary Study (pISSN2319-4766), Vol. 1, No. 3, pp. 180-193


27. Singh, K.,&Kaurav, R. P.S. (2013). Responsibility to manage pilgrim destination: Study on HolaMohalla at Shri Anandpur Sahib, Scholarly Research Journal for Interdisciplinary Study (eISSN2278-8808), Vol. 1, No. 4, pp. 986-990


28. Mehra, A., Sharma, A., Kaurav, R. P. S., & Rajput, S. (2012). Business opportunities in automobile sector (cars) after Copenhegan summit, eds. Bhakar, S. S., Singh, T., Yadav, K. K. & Mehra, A. ‘Transformation and survival of business organisation’ in an international conference proceeding, organized by Prestige Institute of Management, Gwalior, in December 2011. pp. 349-357, New Delhi: Macmillan Publishers India Ltd. [ISBN: 978-935-059-061-4]


29. Kaurav, R. P. S.& Prakash, M. (2011). Internal Marketing – a Gizmo to bind Employees’ Power in Tourism Enterprises, South Asian Journal of Tourism and Heritage (ISSN 0974-5432), Vol. 4, No. 2, pp. 173-183


30. Kaurav, R. P. S., Shukla, U. N. & Prakash, M., (2011). Managerial culture – ‘Mental Gear’: A study for the employees’ disposal in tourism enterprise, International Journal of Business Economics and Management Research (ISSN 2229-4848), Vol. 2, No. 2, pp. 112-120


31. Mehra, A., Kaurav R. P. S., Tiwari, A.K., Rajput, S. & Singh, M. (2011). Identifying determinants of corporate reputation: A framework of online factors, eds. Bhakar, S.S. & Mathur, G., ‘Post recessionary economy: Mover & moulders of changing world’, pp. 277-290, Allahabad: Crescent Publishers


32. Kaurav, R. P. S., Mehra, A. & Gupta, B. (2011). Internal Marketing issues in educational institutions: a special reference to Gwalior city, eds. Bhakar, S. S., Nathani, N., Singh, T. & Bhakar, S. ‘Global business recession: Lessons learnt’ in an international conference proceeding, organized by Prestige Institute of Management, Gwalior, in January 2011, pp. 308-311, New Delhi: Cresent Publishers. [ISBN: 978-81-910494-2-8]


33. Nathani, N., Sandhar, S., Kulshrestha, K. &Kuarav, R.P.S., (2009). Sleepless nights at Nidra Ltd., A case study published by European Case Clearing House, Reference No. 610-008-01


34. Nathani, N., Sandhar, S., Kulshrestha, K. &Kuarav, R.P.S., (2009). Sleepless nights at Nidra Ltd., (Teaching note) for the case published by European Case Clearing House, Reference No. 610-008-08


1. Kaurav, R. P. S. & Yadav, S. (2017). Inclination towards entrepreneurship: A study of undergraduate students in management programme, Journal of Entrepreneurship and Management, (ISSN: 2277-6850), 6(3), 35-42. [Click for link] UGC Sr. No.: 48123


2. Kaurav, R. P. S. & Verma, J. P. (2017). Attributes contributing in the positioning: Multidimensional analysis of hotels in Gwalior, International Journal of Applied Marketing and Management (ISSN: 2455-0132), 6(3), 29-34. UGC Sr. No.: 48097


3. Sharma, S., & Kaurav, R. P. S., (2017). Marketing Destinations to Domestic Travelers, eds. D. Gursoy & C.G. Chi, The Routledge Handbook of Destination Marketing, pp. 123-132, London and New York: Routledge, Inc [ISBN: 978-1-315-10116-3] [Click for details].


4. Kaurav, R. P. S., Sharma, S. (2017). Familiarization (FAM) Trip, eds. L. L. Lowry, The SAGE International Encyclopedia of Travel and Tourism, pp. 471-472, Thousand Oaks: SAGE Publications, Inc [ISBN: 978-14-83368-94-8] [Click for details].


5. Kaurav, R. P. S. & Chowdhary, N. (2016). The roles of destination marketing organizations (DMOs) in travel and tourism, Marketing Mastermind (ISSN: 9770972515000-02), 13(2), 15-18.


6. Baber, R. & Kaurav, R. P. S. (2015). Criteria for hotel selection: A study of travellers, Pranjana: The Journal of Management Awareness (ISSN: 0971-9997), 18(2), 52-59.


7. Kaurav, R. P. S., Kumar, V., Thomas, G., Baber, R. (2016). Internal marketing and destination performance, eds. S.P. Bansal, S. Kulshrestgha, V. Kumar, & P. K. Gautam, Tourism Innovations and challenges in the age of M-Commerce, pp. 203-211, New Delhi: Bharti Publications [ISBN: 978-93-85000-35-5].


8. Kaurav, R. P. S., Singh, C. B., Mukherjee, K., Bhardwaj, A. Pandey, A. & Chauhan, S. (2016). Motives behind holiday journey: Cluster analysis approach, eds. S.S. Bhakar & G. Mathur, A Systematic Guide from Research to Manuscript, pp. 295-306, New Delhi: Bharti Publications [ISBN: 978- 93-85000-87-4].


9. Garg, M., Kulshrestha, P., Mishra, S. & Kaurav, R. P. S., (2016), Determinants of investment: Investors behaviour in Gwalior, in conference proceedings of national Finance Seminar at Prestige Institute of Management, Gwalior, Financial Matters in Global Perspectives, pp. 154- 166, New Delhi: Bharti Publications [ISBN: 978-93-85000-28-7].


10. Kaurav, R. P. S., Baber, R., Shukla, U.N., Prakash, M., & Singh S.K. (2016), Attractions of gwalior as tourist destination: IPA as evaluation tool, in conference proceedings of national Marketing Seminar at Prestige Institute of Management, Gwalior, Sustainable Competitive Advantage through Integrated Marketing Communication, pp. 382-393, New Delhi: Bharti Publications [ISBN: 978-93-85000-42-3]. ISBN: [Click for Link]


11. Kaurav, R. P. S., Baber, R., Shukla, U.N., Prakash, M., & Singh S.K. (2016), Antecedents to consumers ethnocentrism: The case of cosmetics in Gwalior, in conference proceedings of national Marketing Seminar at Prestige Institute of Management, Gwalior, Sustainable Competitive Advantage through Integrated Marketing Communication, pp. 303-312, New Delhi: Bharti Publications [ISBN: 978-93-85000-42-3]. ISBN: [Click for Link


12. Mehra, A., Kaurav, R. P. S., & Baber, R. (2015). An evaluation of customer perception of service quality in internet banking, eds. S.S. Bhakar & S. Bhakar, A Procedural Guide to Write a Research Paper, pp. 184-196, New Delhi: Bharti Publications.


13. Mehra, A., Kaurav, R. P. S., & Baber, R. (2015). An evaluation of customer perception of service quality in internet banking, eds. S.S. Bhakar & S. Bhakar, A Procedural Guide to Write a Research Paper, pp. 184-196, New Delhi: Bharti Publications. [ISBN: 978-93-85000-07-2


14. Dubey, P., Mishra, M. & Kaurav, R. P. S., (2015), A new beginning at Spark golf resort, in conference proceedings of national HR Seminar at Prestige Institute of Management, Gwalior, Redefining the Human Resource Paradigm in changing cultural, social, and economic environment, pp. 281-283, New Delhi: Bharti Publications


15. Baber, R., Upadhyay, Y., &Kaurav, R. P. S. (2014). Antecedents and consequences of individual marketing orientation, Prabandhan: Indian Journal of Management (ISSN: 0975-2854), Vol. 7, No. 4, pp. 37-47


16. Kaurav, R. P. S., Baber, R. & Prakash, M. (2014). Impact of tourism in transitional economy: A study in India perspectives, In S. S. Bhakar, V. K. Bhatnagar, & R. Banerjee (Eds.), Sustainability Management and the Power of Innovation (pp. 399-408). New Delhi: Bloomsbury Publishing India Pvt. Ltd


17. Baber, R., Kaurav, R. P. S., & Baber, P. (2014). Predictors of individual market orientation: A study of Indian financial organisation, Prestige International Journal of Management & IT – Sanchayan (ISSN: 2277-1689), 3(2), 50-58. [Click for link] UGC Sr. No.: 45039


18. Shukla, U. N., & Kaurav, R. P. S. (2014). Competencies of frontline executives: A suggestive framework, Shodh-Dhara (ISSN: 0975-3664), 2&3 (1), 261-264. [Grade ‘A’ | Impact Factor: 5.10].


19. Kaurav, R. P. S. (2014). Preferences for internal marketing and organisational commitment: Empirical evidences from hotels, Pranjana: The Journal of Management Awareness (ISSN: 0971-9997), 17(1), 25-36. [Click for link] UGC Sr. No.: 38329


20. Kaurav, R. P. S., & Prakash, M. (2014). The evolution and appearance of the internal marketing concept (IMC): Literature review in the context of 4Ps, Pramanik (ISSN: 2249-118X), 3(1), 158- 165.


21. Kaurav, R. P. S., Kaur, J., & Singh, K. (2013). Rural tourism: Impact study - An integrated way of development of tourism for India. In R. K. Miryala (Ed.), Changing Paradigms of Rural Management (pp. 313-320). Hyderabad: Zenon Academic Publishing


22. Kaurav, R. P. S., & Prakash, M. (2013). How internal marketing produces quality in tourism and tourism related businesses, Productivity (ISSN: 0032-9924 | e-ISSN: 0976-3902), 53(4), 311- 319. UGC Sr. No.: 31809


23. Singh, K., & Kaurav, R. P. S. (2013). Responsibility to manage pilgrim destination: Study on HolaMohalla at Shri Anandpur Sahib, Scholarly Research Journal for Interdisciplinary Study (pISSN 2319-4766/ eISSN 2278-8808), Vol. 1, No. 3, pp. 180-193


24. Kaurav, R. P. S., Kaur, J., & Singh, K. (2013). Rural tourism: Impact study - An integrated way of development of tourism for India. In R. K. Miryala (Ed.), Changing Paradigms of Rural Management (pp. 313-320). Hyderabad: Zenon Academic Publishing. [ISBN: 978-81-926819- 0-0].


25. Kaurav, R. P. S. (2013). Internal marketing: 7 methods and 21 maneuvers to improve capabilities of your squad, In A. K. Tyagi, G. Thomas, & A. K. Singh (Eds.), Evolving Management Paradigms in Manufacturing & Service Sectors (pp. 183-186). Gwalior: IPS Group Publishing [ISBN: 978- 81-922218-0-3].


26. Kaurav, R. P. S., Chahar, D. S. (2012). Ethics in management research: Dilemmas for global economic perspective, In V. Agrawal (Ed.), Indian Economy & International Perspective (pp. 491-497). Jaipur: Indus Valley Publications


27. Kaurav, R. P. S., Chahar, D. S.&Ishrat, S. (2012). Word of Mouth: Persuasiveness and pervasiveness Critical Analysis for Tourism Industry in Global Perspective, in a UGC Sponsored national conference’s proceedings, organized by BhagawatSahai Govt. College, Gwalior, in January 2012. pp. 344-353, Jaipur: Indus Valley Publications. [ISBN: 81-88719-68-4]


28. Kaurav, R. P. S. (2012). Internal Marketing Practices: An Investigation of International Tourism Hotels for Elders, in a UGC Sponsored national conference’s proceedings, organized by MadhavMahavidyalaya, Gwalior, in March 2012. pp. 110-113, Jaipur: Indus Valley Publications. [ISBN: 81-8182-527-8]


29. Mehra, A., Sharma, A., Kaurav, R. P. S.,&Rajput, S. (2012). Business opportunities in automobile sector (cars) after Copenhegan summit, eds. Bhakar, S. S., Singh, T., Yadav, K. K.&Mehra, A. ‘Transformation and survival of business organisation’ in an international conference proceedings, organized by Prestige institute of management, Gwalior, in December 2011. pp. 349-357, New Delhi: Macmillan Publishers India Ltd. [ISBN: 978-935-059-061-4]


30. Kaurav, R. P. S. (2012). Internal marketing practices for elders’: A study of tourism hotels, Journal of Management Value & Ethics (ISSN 2249-9512), 3(4), 81-85.


31. Singh, H.P., Kaurav, R. P. S. & Saxena, A. (2012). Global Media and Journalism, Saaransh: RKG Journal of Management (ISSN 0975-4601), 3(2), 78-81. UGC Sr. No.: 45958/ 49347


32. Kaurav, R. P. S. & Chowdhary, N. (2012). Cultural Impacts of Tourism: A Literature Review in Indian Perspective, Syndicate: The Journal of Business, 11(1), 01-14.


33. Kaurav, R. P. S., Prakash, M. & Singh, H. P. (2012). Incorporating Word–of-Mouth Sources for Marketing of Services: A Study of Tourism Services, eds. Dash, S. K., Prakash, S., and Praakash, G. ‘Contemporary Issues in Services Marketing-Challenges for 21st Century’, pp. 593-602, New Delhi: Global Research Publication. [ISBN: 978-81-89630-44-7].


34. Mehta, S., Kaurav R.P.S., Pandey, M., Rahman, A., Rajput, S., Rai, B. & Pal, P. (2011). Effect of ecological behaviour on purchase intention: A demographic Study, eds. Bhakar, S.S. & Mehta, S. ‘A systematic guide to write a research paper’, pp. 98-121, New Delhi: Excel Books


35. Kaurav, R. P. S., Mehra, A.&Gupta, B.(2011). Internal Marketing issues in educational institutions: a special reference to Gwalior city, eds. Bhakar, S. S., Nathani, N., Singh, T.&Bhakar, S. ‘Global business recession: Lessons learnt’ in an international conference proceedings, organized by Prestige institute of management, Gwalior, in January 2010.


36. Kaurav R.P.S., Prakash, M.&Singh H.P., (2011). Medical tourism: A changing business scenario for India, in a digital CD format of seminar proceedings for various digital libraries of national institutes, With 2nd serial number.


37. Mehra, A., Kaurav R.P.S., Tiwari, A.K., Rajput, S.&Singh, M. (2011). Identifying determinants of corporate reputation: A framework of online factors, eds. Bhakar, S.S. & Mathur, G., ‘Post recessionary economy: Mover & moulders of changing world’, pp. 277-290, Allahabad: Crescent Publishers.


38. Singh H.P., Jindal Sunita&Kaurav R.P.S., (2011).Adult Education and E-Learning, Proceedings of the National Conference on ‘Turbulent Business Environment: The Road Ahead’, 11-12 February 2011, Published by giBS Rohini, New Delhi, pp. 116-121


39. Kaurav, R. P. S., Shukla, U. N. & Singh, H. P., (2011). Decision making styles of consumer in malls: A study with reference to malls in Gwalior, Journal of Business Analysis (ISSN 2231-1165), 1(1), 180-187


40. Kaurav, R. P. S., Chowdhary, N. & Shukla, U. N., (2011). Impact of internal marketing on external marketing in tourism enterprises: A study in the focus of Madhya Pradesh, Journal of Global Information and Business Strategy (ISSN 0976-4925), 2(1), 15-24


41. Mehta, S., Kaurav R.P.S., Pandey, M., Rahman, A., Rajput, S., Rai, B. & Pal, P. (2011). Effect of ecological behaviour on purchase intention: A demographic Study, eds. Bhakar, S.S. & Mehta, S. ‘A systematic guide to write a research paper’, pp. 98-121, New Delhi: Excel Books. [ISBN: 978-81-74469-32-8


42. Shukla, U.N.&Kaurav, R.P.S., (2010). Who should finance higher education in India, in conference proceedings of MPPURC, Participation of private sector in development of higher education in Madhya Pradesh: Challenges and opportunities, pp. 78-85.


43. Bhakar, S.S., Mehra, A.&Kaurav, R.P.S., (2010).Relationship between overall internet banking service quality and customer satisfaction and their comprehensive effect on corporate brand image and customer retention – A study in India, in conference proceedings of giBS, Innovative strategies for value creation and management, pp. 1-14.


44. Mehra, A.,&Kaurav, R.P.S., (2010), Mass-Customization through synchronization of Technology, Economy, and Innovation, in conference proceedings of Prestige, Innovation and adoption: Twin engines for sustained growth, pp. 298-317