Faculty Details

team

Dr. Nischay K. Upamannyu

Assistant Professor, Marketing

  • 9752199029
  • nischay.upamannyu@prestigegwl.org, Nischay.upamannyu@gmail.com

About Me

He joined the institute in August, 2010. He obtained Masters in Business Administration from Prestige Institute of Management, Jiwaji University, and Gwalior in 2005. His Doctorate degree was awarded in the month of April, 2012 by Jiwaji University. He has 36 national and International publications in his credit. His areas of interest are Managerial Economics, Advertising Management, Industrial Marketing, Rural & Agricultural Marketing, Marketing Management, Service Marketing, Brand Management and Business Research. He has more 6 years teaching experience and 4 year corporate experience. He has earned the Best Presenter Award three times (1) In the National Conference on "Trends in Management, Engineering and Technology" Organized by ABHINAV SEVA MANDALI TRUST in, Mumbai, March 30, 2013. (2) In the National Conference the topic of “Ethics & Ethos in Management” which was held in Udaipur, organized by Pasific university & research center, Udaipur (July, 27 & 28, 2013). (3) In the National Conference on: “Emerging Dimensions in Management & Information Technology”, which was held in Gwalior, organized by BVM College of Management Education Gwalior (M.P), (February 2015, 14 to 15)


Qualifications

  • Ph.D, MBA, M.COM.

1. Bhakar,SS & Nischay upamannyu (2018), “Reserch perspective in social science”, published by Bharti Publication (New Delhi), ISBN No. 9789386608642


2. Nischay Kr Upamannyu, Aditya Pratap Singh (2018), “MOTIVES OF VISITING TEMPLES: A DEMOGRAPHIC STUDY”, SSRN 3308025, 2018


3. Upamannyu, Nischay; Rajesh Gupta & Satyam Srivastava (2017), “Assessing the relationship of word of mouth on customer loyalty : A review in Electronics Context, Published in Edited Book in strengthening strategies, shaping policies and empowering personnel :Key to Organizational Competitiveness, published by Bharti publication, pp. 170-178, Vol.2, ISBN No. 978-93-85000-81-2


4. Mittal, Monika & Nischay Kr. Upamannyu (2017), “Examining the influence of Mentoring on Organizational commitment and performance”, Published in Edited Book in strengthening strategies, shaping policies and empowering personnel: Key to Organizational Competitiveness, published by Bharti publication, pp. 274-283, Vol.2, ISBN No. 978-93-85000-81-2


5. Upamannyu, Nischay and Reeta Chauhan (2016), “E-loyalty is an outcome of E-trust, E-switching cost and E-customer Satisfaction, Published in an edited book in Mastering supply chain intricacies for Marketing Leadership, published by Bharti publication, pp. 158- 170, ISBN No. 978-93-85000-53-9


6. Gulati, Chanda; Alka Chaturvedi, Nischay K. Upamannyu and Prakrati Gupta (2016), “Burnout and Turnover Intention: A study Among faculty Members”, Published in an edited book in Mastering supply chain intricacies for Marketing Leadership, published by Bharti publication, pp. 337- 342, ISBN No. 978-93-85000-53-9


1. Upamannyu, Nischay et al. (2019), Case study on Market Dynamism Leads to Do Something Innovative, during 14th National Case Writing Workshop (April 2015) organized at Prestige Institute of Management, Gwalior, Published by The Case Center, UK, Reference No.519-0064-1


2. Upamannyu, Nischay et al. (2019), teaching notes of case study “Market Dynamism Leads to Do Something Innovative, during 14th National Case Writing Workshop (April 2015) organized at Prestige Insitute of Management, Gwalior, Published by The Case Center, UK. Reference No. 519-0064-8


3. Upamannyu, Nischay et al. (2019), teaching notes of case study “Market Dynamism Leads to Do Something Innovative, during 14th National Case Writing Workshop (April 2015) organized at Prestige Insitute of Management, Gwalior, Published by The Case Center, UK. Reference No. 519-0064-8


4. Upamannyu, Nischay et al. (2019), teaching notes of case study “Market Dynamism Leads to Do Something Innovative, during 14th National Case Writing Workshop (April 2015) organized at Prestige Insitute of Management, Gwalior, Published by The Case Center, UK. Reference No. 519-0064-8


5. Upamannyu, Nischay et al. (2019), teaching notes of case study “Market Dynamism Leads to Do Something Innovative, during 14th National Case Writing Workshop (April 2015) organized at Prestige Insitute of Management, Gwalior, Published by The Case Center, UK. Reference No. 519-0064-8


6. Upamannyu, Nischay ; Aditya Pratap Singh, Dr. Amitabha Maheshwari (2018), ‘’MOBILE ETIQUETTE: A STUDY OF MANAGEMENT TEACHERS AND STUDENT’’, International Journal of Research and Analytical Reviews, Vol-5, PP-242, ISSN-2348-1269, E-ISSN- 2349-5138.


7. Chauhan, Reeta; Nischay Upamannyu (2017), “Assessing the moderating relationship for mobile learning Apps: A study of student in College Context, Prestige International Journal of management & IT- Sanchayan, Vol.6 (1), pp. 141-160, ISSN: 2277-1689, 2278—8411 (Online).


8. Upamannyu, Nischay; Chand Gulati; Kirti Sharma & Ragni Jain (2017), “To assess the affect of Perceived usefulness, ease of use, security & privacy on customer attitude and customer adaption : A study of E-Banking in India, International Journal of Research in Marketing Management, Vol 1, No 1.


9. Upamannyu, Nischay; Rajesh Gupta & Satyam Srivastava (2017), “Assessing the relationship of word of mouth on customer loyalty : A review in Electronics Context, Published in Edited Book in strengthening strategies, shaping policies and empowering personnel :Key to Organizational Competitiveness, published by Bharti publication, pp. 170-178, Vol.2, ISBN No. 978-93-85000-81-2


10. Mittal, Monika & Nischay Kr. Upamannyu (2017), “Examining the influence of Mentoring on Organizational commitment and performance”, Published in Edited Book in strengthening strategies, shaping policies and empowering personnel :Key to Organizational Competitiveness, published by Bharti publication, pp. 274-283, Vol.2, ISBN No. 978-93-85000-81-2


11. Upamannyu, Nischay, Shilpa Sankpal, akshay Kothari (2017), “The role of switching cost as moderator toward customer perceived value, Customer satisfaction & Customer loyalty: The study of online shopping in India, International Journal of Social Science & Economic Research, Vol 03, Issue 01, ISSN- 2455-8834


12. Rajput, Sneha; Nischay Kr. Upamannyu; Padma Singal and Neelam Sharma (2016), “Dominancy of Receptiveness quality during recreational visits with reference to MP Tourism Resorts, Journal of Global information and Business Strategy, Vol.8, Number 1, ISSN No.0976-4925,RNI No. DELENG/2010/36534


13. Sankpal, Shilpa and Nischay upamannyu (2016), ‘Who moved my cake@Mystique, International society for Green, Sustainable Engineering and Management, Vol.3, No.7, ISSN -2350-1464.


14. Upamannyu, Nischay; Shilpa Sankhpal, Dolly Minocha and Nikita Kumari (2016), “Service quality and Corporate Image are predictors of customer satisfaction :A study of Telecom sector in India, Published in Edited book in Mastering Supply chain Intricacies for Marketing Leadership, Published by Bharti Publication, volume 2.


15. Upamannyu, Nischay and Reeta Chauhan (2016), “E-loyalty is an outcome of E-trust, E-switching cost and E-customer Satisfaction, Published in edited book in Mastering supply chain intricacies for Marketing Leadership, published by bharti publication, pp. 158- 170, ISBN No. 978-93-85000-53-9.


16. Gulati, Chanda; Alka Chaturvedi, Nischay K. Upamannyu and Prakrati Gupta (2016), “Burnout and Turnover Intention : A study Among faculty Members”, Published in edited book in Mastering supply chain intricacies for Marketing Leadership, published by bharti publication, pp. 337- 342, ISBN No. 978-93-85000-53-9.


17. Baber, Ruturaj, R.P.S Kaurav; Prerna Baber & Nischay K. Upamannyu (2016), “Market Orientation V/S Internal Marketing : Identifying similarities and Dissimilarities, Published in edited book in Mastering supply chain intricacies for Marketing Leadership, published by bharti publication, pp. 232- 237, ISBN No. 978-93-85000-53-9.


18. Upamannyu, Nischay; Chanda Gulati; Ankit Chach & Gurvinder Kaur (2015), “The Effect Of Customer Trust On Customer Loyalty And Repurchase Intention: The Moderating Influence Of Perceived CSR”, International Journal of Research In IT, Management and Engineering, Vol.5, Issue No. 4, ISSN -2249-1619. Impact factor :5.309


19. Upamannyu, Nischay; S.S Bhakar & Alka Singh Chauhan (2015), “The effect of Brand Prestige on Brand Preference and Word of mouth : The moderator role of customer involvement, Asian Journal of Research in Marketing, Vol.4. No.2. ISSN-2277-6621. Scientific Journal Impact factor 4.519


20. Upamannyu, Nischay; S.S Bhakar & Mansi Gupta (2015), Effect of Corporate Image on Brand Trust and Brand Affect”, International Journal of applied science – Research and Review, ISSN 2394-9988, www.ijas.org.uk


21. Upamannyu, Nischay; Chanda Gulati; Kausar raja; Sonam Gupta & Pratiksha Kothekar (2015), “The effect of Brand Trust, Brand Affect, Brand Loyalty on brand Performance : A case of Instant Tea Product in India”, Published by bharti Publications, ISBN No. 978-93-81212-98-1


22. Gulati, Chanda; Nischay Upamannyu; Rajat Agarwal (2015), “Attend or, not to attend: A study of student’s perception”, accepted for publication in edited book will be published by Prestige Institue of Management, Gwalior


23. Upamannyu, Nischay; Chanda Gulati; Ankit Chach & Gurvinder Kaur (2015), “The Effect Of Customer Trust On Customer Loyalty And Repurchase Intention: The Moderating Influence Of Perceived CSR”, International Journal of Research In IT, Management and Engineering, Vol.5, Issue No. 4, ISSN -2249-1619. Impact factor :5.309.


24. Upamannyu, Nischay; S.S Bhakar & Alka Singh Chauhan (2015), “The effect of Brand Prestige on Brand Preference and Word of mouth : The moderator role of customer involvement, Asian Journal of Research in Marketing, Vol.4. No.2. ISSN-2277-6621. Scientific Journal Impact factor 4.519


25. Upamannyu, Nischay; S.S Bhakar & Mansi Gupta (2015), Effect of Corporate Image on Brand Trust and Brand Affect”, International Journal of applied science – Research and Review, ISSN 2394-9988, www.ijas.org.uk.


26. Upamannyu, Nischay et al. (2015), Case study on Role Of Advanced Technological Tools In Enhancing The Tour & Travel Business”, during 13th National Case writing workshop (April 2014) Organized at Prestige Institute of Management, Gwalior, Published by European Case Clearing House, UK, Reference No. 215-085-1.


27. Upamannyu, Nischay et al. (2015), Teaching notes of case study “Role of advanced Technoligical Tools in Enhancing The Tour & Travel Business”, during 13th National Case writing workshop (April 2014) organized at Prestige Institute of Management, Gwalior, Published by European Case Clearing House, UK, Reference No. 215-085-8


28. Upamannyu, Nischay et al. (2015), Case study on Legal Issues of Product Mix in Service Marketing”, during 13th National Case writing workshop (April 2014) Organized at Prestige Institute of Management, Gwalior, Published by European Case Clearing House, UK, Reference No. 215-086-1.


29. Upamannyu, Nischay et al. (2015), Teaching notes of case study “Legal Issues of Product Mix in Service Marketing”, during 13th National Case writing workshop (April 2014) organized at Prestige Institute of Management, Gwalior, Published by European Case Clearing House, UK, Reference No. 215-086-8.


30. Upamannyu, Nischay et al. (2015), Case study on Repercussions Of Unskilled Human Resources In Travel And Tour Operation Business”, during 13th National Case writing workshop (April 2014) Organized at Prestige Institute of Management, Gwalior, Published by European Case Clearing House, UK, Reference No. 515-188-1.


31. Upamannyu, Nischay et al. (2015), Teaching notes of case study “Repercussions Of Unskilled Human Resources In Travel And Tour Operation Business”, during 13th National Case writing workshop (April 2014) organized at Prestige Institute of Management, Gwalior, Published by European Case Clearing House, UK, Reference No. 515-188-8.


32. Upamannyu, Nischay et al. (2015), Case study on “Increasing Efficiency of Production unit of KB Manglam Pvt Ltd” during 12th National Case writing Workshop (April, 2013) organized at Prestige Institute of Management, Gwalior, Published by European Case Clearing House, UK. Reference No. 615-027-1


33. Upamannyu, Nischay et al. (2015), Teaching notes of case study “Increasing Efficiency of Production unit of KB Manglam Pvt Ltd”, Duing 12th National Case writing workshop (Apri 2013), Organized at Prestige Institute of Management, Gwalior, Published by European Case Clearing House, UK. Reference No. 615-027-8


34. Upamannyu, Nischay et al. (2015), Case study on “Food Hygiene Issue in KB Max Pvt Ltd”, during 12th National Case Writing workshop (April 2013), Organized at Prestige Institute of Management, Gwalior, Published by European Case Clearing House, UK, Reference No. 615-028-1


35. Upamannyu, Nischay et al. (2015), Teaching notes of case study “Food Hygiene Issue in KB Max Pvt Ltd”, Duing 12th National Case writing workshop (Apri 2013), Organized at Prestige Institute of Management, Gwalior, Published by European Case Clearing House, UK. Reference No. 615-028-8


36. Upamannyu, Nischay; Chanda Gulati; Kausar raja; Sonam Gupta & Pratiksha Kothekar (2015), “The effect of Brand Trust, Brand Affect, Brand Loyalty on brand Performance : A case of Instant Tea Product in India”, Published by bharti Publications, ISBN No. 978-93-81212-98-1.


37. Gulati, Chanda; Nischay Upamannyu; Rajat Agarwal (2015), “Attend or, not to attend: A study of student’s perception”, Published in edited book in creative & Innovative Excellence for world in motion Published by Bharti Publication, ISBN No. 978-9385000-49-2.


38. Upamannyu, Nischay et al. (2015), Teaching notes of case study “Role of advanced Technoligical Tools in Enhancing The Tour & Travel Business”, during 13th National Case writing workshop (April 2014) organized at Prestige Institute of Management, Gwalior, Published by European Case Clearing House, UK, Reference No. 215-085-8


39. Upamannyu, Nischay; Garima Mathur; S.S Bhakar (2014), "The connection between Self concept (Actual self congruence & Ideal Self congruence) on brand preference and role of product usage (conspicuousness and inconspicuousness)". INTERNATIONAL JOURNAL OF MANAGEMENT EXCELLENCE (CANADA), Volume 3, No 1.308-39. ISSN 2292-1648


40. Upamannyu, Nischay., & Bhakar, S. (2014). Effect of Customer Satisfaction on Brand Image & Loyalty Intention : A Study of Cosmetic Product, INTERNATIONAL JOURNAL OF RESEARCH IN BUSINESS AND TECHNOLOG (CANDA),4(1),296-307. ISSN 2291 - 2118(on line).


41. Upamannyu, Nischay., & Shilpa, Sankpal (2014). Effect of brand image on customer satisfaction & Loyalty intention and the role of customer satisfaction between Brand image and Loyalty intention .JOURNAL OF SOCIAL SCIENCE RESEARCH (U.K), Vol.3, No.2 ,ISSN :2321 -1098 (On line) available at Http://www.jssronline.com


42. Upamannyu, Nischay; Chanda Gulati; Garima Mathur (2014), “Effect of brand trust, brand image on customer brand loyalty in FMCG Sector at Gwalior region, SCHOLARS WORLD-INTERNATIONAL REFERRED MULTIDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH, , April 2014, Volume II, Issue-II, Online ISSN-2320-3145.


43. Upamannyu, Nischay; Garima Mathur; S.S Bhakar (2014), "The connection between Self concept (Actual self congruence & Ideal Self congruence) on brand preference and role of product usage (conspicuousness and inconspicuousness)". International Journal of Management Excellence (canada), Volume 3, No 1.308-39. ISSN 2292-1648


44. Upamannyu, Nischay., & Bhakar, S. (2014). Effect of Customer Satisfaction on Brand Image & Loyalty Intention : A Study of Cosmetic Product, International Journal of Research in Business and Technolog (canada),4(1),296-307. ISSN 2291 - 2118(on line).


45. Upamannyu, Nischay. & Shilpa, Sankpal (2014). Effect of brand image on customer satisfaction & Loyalty intention and the role of customer satisfaction between Brand image and Loyalty intention .Journal of Social Science Research (U.K), Vol.3, No.2 ,ISSN :2321 -1098 (On line) available at Http://www.jssronline.com


46. Upamannyu, Nischay; Chanda Gulati; Garima Mathur (2014), “Effect of brand trust, brand image on customer brand loyalty in FMCG Sector at Gwalior region, Scholars World-International Referred Multidisciplinary Journal of Contemporary Research, , April 2014, Volume II, Issue-II, Online ISSN-2320-3145. SCOPUS INDEX- ID:AFCA7E6A7C1F9926


47. Upamannyu, Nischay et al (2014), Case study on “Merger Of Kee Pee Cosmic Public Ltd”during 11th National Cse writing workshop (April 2012) organized at organized at Prestige Institute of Management, Gwalior, published by European Case Clearing House ,Uk. Reference No. 614-010-1.


48. Upamannyu, Nischay et al. (2014), Teaching notes of case study “Merger Of Kee Pee Cosmic Public Ltd” during 11th National case writing workshop (April 2012) organized at Prestige Institute of Management, Gwalior, Published By European Case Clearing House, Uk. Reference No. 614-010-8


49. Upamannyu, Nischay et al (2014), Case study on “Plant Location” during 11th National Cse writing workshop (April 2012) organized at organized at Prestige Institute of Management, Gwalior, published by European Case Clearing House ,Uk. Reference No. 214-017-1.


50. Upamannyu, Nischay et al. (2014), Teaching notes of case study “Plant Location” during 11th National case writing workshop (April 2012) organized at Prestige Institute of Management, Gwalior, Published By European Case Clearing House, Uk. Reference No. 214-017-8


51. Upamannyu, Nischay et al (2014), Case study On “Work Environment Of Shri Nath Soap Industries: A Case Of Labour Satisfaction” during 11th National Cse Writing Workshop (April 2012) Organized At Organized At Prestige Institute Of Management, Gwalior, Published By European Case Clearing House ,Uk. Reference No. 414-029-1.


52. Upamannyu, Nischay et al. (2014), Teaching notes of case Study “Work Environment Of Shri Nath Soap Industries: A Case Of Labour Satisfaction” during 11th National case writing workshop (April 2012) organized at Prestige Institute of Management, Gwalior, Published By European Case Clearing Hous, Uk. Reference No. 414-029-8


53. Upamannyu, Nischay; Prabhat Ratnakar; Vishal S. Rathore & Swati Singh (2014), “Effect of Job Design on Employee Performance with the special Reference of School in Gwalior Zone”, Published By Bloomsbury India, ISBN No. 978-93-82563-52-5


54. Upamannyu, Nischay.;Shilpa sankpal; Pooja Bhauni; Annine Jetwani; Radhika Sardilya & Ritu Agarwal (2014). “Effect of Social Sites on Mind Set of Youth,” Published in edited book in sustainability Management and the Power of Inovation, Published By Bloomsbury India, ISBN No. 978-93-82951-49-0 (International Publication)


55. Sankpal, Shilpa; Nischay K. Upamannyu; ship pratap singh ; Suhail Khan & Sunil Upadhaya (2014), “Attitude Towards Recreational Parks : A study of Gwalior,” Published in edited book in sustainability Management and the power of Inovation, Published By Bloomsbury India, ISBN No. 978-93-82951-49-0.


56. Bhakar, Nischay, Upamannyu & Garima Mathur (2013), “ Managing Time and Talent: A study of Individual Behavior at work place through self management practices”, PRESTIGE INTERNATIONAL JOURNAL OF MANAGEMENT & IT- SANCHAYAN, Vol. 2(1), 2013. ISSN: 2277-1689 (Print), 2278 – 8441 (Online)


57. Upamannyu, N.K; Amitabha Maheswari & Pooja bhakuni (2013), “The Impact of Brand Trust on Customer Loyalty: A Study of FMCG Sector at Gwalior Region”, ABHINAV-INTERNATIONAL MONTHLY REFEREED JOURNAL OF RESEARCH IN MANAGEMENT & TECHNOLOGY,Vol.2, ISSN No. 2320-0073.


58. Maheswari, Amitabha; Nischay Upamannyu & Pooja Bhakuni (2013), ‘Impact of WPI, Exchange rate, Gold rate, Forex and Market capitalization on NSE Returns”, ABHINAV-INTERNATIONAL MONTHLY REFEREED JOURNAL OF RESEARCH IN MANAGEMENT & TECHNOLOGY, Vol. 2, ISSN No. 2320-0073.


59. Bhakuni, Pooja; Nischay Upamannyu & Maheswari, Amitabha (2013), “A study on the effect of impulsivity and conformity Behavior on Impulsve Buying Behavior of Students”, ABHINAV-INTERNATIONAL MONTHLY REFEREED JOURNAL OF RESEARCH IN MANAGEMENT & TECHNOLOGY, Vol. 2, ISSN No. 2320-0073


60. Bhakar, Nischay, Upamannyu & Garima Mathur (2013), “ Managing Time and Talent: A study of Individual Behavior at work place through self management practices”, Prestige International Journal of Management & IT- sanchayan, Vol. 2(1), 2013. ISSN: 2277-1689 (Print), 2278 – 8441 (Online)


61. Upamannyu, N.K; Amitabha Maheswari & Pooja bhakuni (2013), “The Impact Of Brand Trust On Customer Loyalty: A Study Of Fmcg Sector At Gwalior Region”, Abhinav-International Monthly Refereed Journal Of Research In Management & Technology,Vol.2, ISSN No. 2320-0073.


62. Maheswari, Amitabha; Nischay Upamannyu & Pooja Bhakuni (2013), ‘Impact of WPI, Exchange rate, Gold rate, Forex and Market capitalization on NSE Returns”, Abhinav-International Monthly Refereed Journal Of Research In Management & Technology, Vol. 2, ISSN No. 2320-0073.


63. Bhakuni, Pooja; Nischay Upamannyu & Maheswari, Amitabha (2013), “A study on the effect of impulsivity and conformity Behavior on Impulsve Buying Behavior of Students”, Abhinav-International Monthly Refereed Journal Of Research In Management & Technology, Vol. 2, ISSN No. 2320-0073.


64. Upamannyu, Nischay et al. (2013), Case study On “Empower But Not Autonomy: A Case Of Vikrant Wollen”, during 10th National Case Writing Workshop (April 2011) organized at Prestige Institute of Management, Gwalior, Published By European Case Clearing House ,UK. Reference No. 413-072-1.


65. Upamannyu, Nischay et al. (2013), Teaching Notes of Case Study “Empower But Not Autonomy: A Case Of Vikrant Wollen”, during 10th National Case Writing Workshop (April 2011) organized at Prestige Institute of Management, Gwalior, Published By European Case Clearing House ,UK. Reference No. 413-072-8.


66. Upamannyu, Nischay et al. (2013), Case study on “Decentralized Devolve Marketing Activity At Vikrant Woolen”, during 10th National Case Writing Workshop (April 2011) organized at Prestige Institute of Management, Gwalior, Published By European Case Clearing House ,UK. Reference No. 513-052-1.


67. Upamannyu, Nischay et al. (2013), Teaching Notes of Case study “Decentralized Devolve Marketing Activity At Vikrant Woolen”, during 10th National Case Writing Workshop (April 2011) organized at Prestige Institute of Management, Gwalior, Published By European Case Clearing House ,UK. Reference No. 513-052-8.


68. Bhakar, S.S & Nischay upamannyu (2012), The impact of Brand Trust, Customer satisfaction on Customer Loyalty : A study of FMCG sector at Gwalior region”, published in edited book Global Advance and Innovations in IT & Management, Published By Bloomsbury Publishing India Pvt Ltd, ISBN NO. 978-93-82563-57-0 (International book Publication)


69. Ratnakar, Prabhat; Nischay K. Upamannyu & Chanda Gulati (2012), “The impact of Financial Information on Strock Prices in The BSE- An empirical Research”, published in edited book Global Advance and Innovations in IT & Management, Published By Bloomsbury Publishing India Pvt. Ltd, ISBN NO. 978-93-82563-57-0 (International book Publication)


70. Vashney, Preeti & Nischay K. Upamannyu (2012), “A study of Customer Satisfaction in Special reference to Services Provided By Banks and Post Office in Gwalior”, published in edited book Global Advance and Innovations in IT & Management, Published By Bloomsbury Publishing India Pvt Ltd, ISBN NO. 978-93-82563-57-0 (International book Publication)


71. Upamannyu, Nischay; S.S Bhakar (2011), "Effect of sales promotion schemes on purchase behavior of consumer in retail sector” published in edited book Transformation and Survival of Business Organizations: Challenges and Opportunities”, Macmillan, ISBN No.935-059-061-1(International book publication)


1. Upamannyu, Nischay; Sneha Rajput (2017), “An assessment of the relationship among Brand Trust, Perceived value and Brand Loyalty”, PRIMA:Practice And Research In Marketing, Volume, 8, Issue 1-2017, pp-10-23.


2. Upamannyu, Nischay;Nainshree Goyal; Neeraj Dubey; C.K Dantre & Brijesh Shrivas (2015), “Impact of service quality Attributes on Customer satisfaction for local bus transit service at Gwalior region”, Published by Bharti Publication, ISBN No. 978-93-85000-07-2


3. Bhakar, S.S; Nischay uapamannyu;Chaman lal;Shiny chib; sangeeta Johari; Shubangi chaturvedi and Puneet Bajpai (2015), “Effect Of Customer Loyalty Programme On Customer Retention: A Study Of Organized Retail Sector In Gwalior”, Accepted for publication by prestige institute of management, Gwalior


4. Bhakar, S.S; Nischay uapamannyu;Chaman lal;Shiny chib; sangeeta Johari; Shubangi chaturvedi and Puneet Bajpai (2015), “Effect Of Employees’ Perception Of Quality Work Life On Job Satisfaction And Organizational Commitment Among The Teacher Of Private Professional Courses In The Learning Institution”, Accepted for publication by Prestige Institute of management, Gwalior


5. Upamannyu, Nischay; Pooja Bakhuni; Pooja Jain (2015), “Effect of Service Quality of Pediatric Nursing Homes on Parent’s Satisfaction & Loyalty in context of socio economic variables, Published By Golden Valley Publications, ISBN No. 978-93-84804-05-3


6. Bhakar, S.S; Nischay Upamannyu; Pooja Bhakuni & Shubhangi Chaturvedi (2015), “Gender based study on the effect of celebrity endorsement on brand recall and recognition of soaps: In Gwalior City, Published By Golden Valley Publications, ISBN No. 978-93-84804-05-3


7. Upamannyu, Nischay;Nainshree Goyal; Neeraj Dubey; C.K Dantre & Brijesh Shrivas (2015), “Impact of service quality Attributes on Customer satisfaction for local bus transit service at Gwalior region”, Published by Bharti Publication, ISBN No. 978-93-85000-07-2.


8. Bhakar, S.S; Nischay uapamannyu;Chaman lal;Shiny chib; sangeeta Johari; Shubangi chaturvedi and Puneet Bajpai (2015), “Effect Of Customer Loyalty Programme On Customer Retention: A Study Of Organized Retail Sector In Gwalior”, published by bharti publications , ISBN NO.978-93-85000-27-0.


9. Upamannyu, Nischay; Pooja Bakhuni; Pooja Jain (2015), “Effect of Service Quality of Pediatric Nursing Homes on Parent’s Satisfaction & Loyalty in context of socio economic variables, Published By Golden Valley Publications, ISBN No. 978-93-84804-05-3


10. Bhakar, S.S; Nischay Upamannyu; Pooja Bhakuni & Shubhangi Chaturvedi (2015), “Gender based study on the effect of celebrity endorsement on brand recall and recognition of soaps: In Gwalior City, Published By Golden Valley Publications, ISBN No. 978-93-84804-05-3


11. Mathur,Garima;Nischay upamannyu & Narendra singh rathore (2014), “Perceived Ethical Climate, Supervisory Trust and Job Satisfaction among Sales Persons” TRAINING & DEVELOPMENT, Vol.5, No-1. (accepted)


12. Upamannyu, Nischay; Prabhat Ratnakar; Vishal S. Rathore & Swati Singh (2014), “Effect of Job Design on Employee Performance with the special Reference of School in Gwalior Zone”, PUBLISHED BY BLOOMSBURY INDIA, ISBN No. 978-93-82563-52-5.


13. Upamannyu, Nischay.;Shilpa sankpal; Pooja Bhauni; Annine Jetwani; Radhika Sardilya & Ritu Agarwal (2014). “Effect of Social Sites on Mind Set of Youth,” Published in edited book in sustainability Management and the Power of Inovation, PUBLISHED BY BLOOMSBURY INDIA, ISBN No. 978-93-82951-49-0


14. Sankpal, Shilpa; Nischay K. Upamannyu; ship pratap singh ; Suhail Khan & Sunil Upadhaya (2014), “Attitude Towards Recreational Parks : A study of Gwalior,” Published in edited book in sustainability Management and the power of Inovation, PUBLISHED BY BLOOMSBURY INDIA, ISBN No. 978-93-82951-49-0.


15. Bhakar, S.S; Sneha Rajput; Sumit Narula; Ashu Pashricha; Nischay Upamannyu; Monika Mittal & Abhijeet Khandekar (2014), “Impact of service quality and customer satisfaction on Behavioural Intentions : A study of Hospitality Industry in Gwalior”, A hand book of writing research paper, BHARTI PUBLICATION:New Delhi, Edition:1, pp. 53-65. ISBN: 978-93-81212-51-6


16. Sankpal, shilpa; nischay upamannyu; Vivek Gaur; Avdesh Rathore (2014), “Determinants of Informal Groups in Workplace – An Empirical Study, accepted for publication in edited book published will be Prestige Institue of Management, Online


17. Gulati, Chanda; Nischay Upamannyu & Pratiksha Kulshretha (2014), “Perceived Organizational Support and Withdrawal intentions : A study among faculty members”, accepted for publication in edited book published will be Prestige Institue of Management, Online


18. 2. Mathur,Garima;Nischay upamannyu & Narendra singh rathore (2014), “Perceived ethical climate, supervisory trust and job satisfaction among sales persons” Training & Development, Vol.5, No-1. Pp 25-39. Print ISSN : 2231-0681. OnlineISSN:2231-069X.DOI:10.5958/2231-069X.2014.00777.X. http://www.indianjournals.com/ijor.aspx?target=ijor:tdj&volume=5&issue=1&article=004


19. Gulati, Chanda., & Upamannyu, Nischay. (2013). “Organizational climate and retentions : A study among Faculty Members of B-Schools. ”, published in edited book in Global Issues and Challenges in Health Care and Business Management, PUBLISHED BY Excel Publishing, ISBN NO. 978-93-5062-334-3


20. Upamannyu, N.K & Garima Mathur (2013), “Effect of Brand Trust, Brand affect and Brand Image on customer Brand Loyalty & Consumer Brand Extension Attitude in FMCG sector”, PRIMA:Practice And Research In Marketing, Volume, 3, Issue-April 2013.


21. Bhakar, S.S & Nischay upamannyu (2012), The impact of Brand Trust, Customer satisfaction on Customer Loyalty : A study of FMCG sector at Gwalior region”, published in edited book Global Advance and Innovations in IT & Management, PUBLISHED BY BLOOMSBURY PUBLISHING INDIA PVT LTD, ISBN NO. 978-93-82563-57-0


22. Ratnakar, Prabhat; Nischay K. Upamannyu & Chanda Gulati (2012), “The impact of Financial Information on Strock Prices in The BSE- An empirical Research”, published in edited book Global Advance and Innovations in IT & Management, PUBLISHED BY BLOOMSBURY PUBLISHING INDIA PVT. LTD, ISBN NO. 978-93-82563-57-0


23. Varshney, Preeti & Nischay K. Upamannyu (2012), “A study of Customer Satisfaction in Special reference to Services Provided By Banks and Post Office in Gwalior”, published in edited book Global Advance and Innovations in IT & Management, PUBLISHED BY BLOOMSBURY PUBLISHING INDIA PVT LTD, ISBN NO. 978-93-82563-57-0


24. Bhakar, Shailja; Girish shah, Nischay upamannyu (2011), “Ethnocentricity and Brand Preference: A study of Cars” Excel Books, first edition, new Delhi, ISBN NO978-81-7446-932-8 (National Book publication)


25. Upamannyu K; Nischay, S.S Bhakar and Manisha Pandey (2011), “A conceptual study of Consumer personality & Brand Perference relationship”, Crescent Publisher (Allahabad), ISBN NO. 978-81-910494-2-8 (National Book publication)


26. Pandey, K.K; V.K pandey; amitabh mashwari & Nischay upamannyu (2011), “Assessing and Differentiating the quality of internet based service: a study of service sector” ”, Crescent Publisher (Allahabad), ISBN NO. 978-81-910494-2-8 (National Book Publication)


27. Upamannyu, Nischay; S.S Bhakar and K.K Pandey (2011), “From Brand Loyalty toward E-Brand Loyalty : a conceptual Framework” Crescent Publisher (Allahabad), ISBN NO. 978-81-910494-2-8 (National book publication)


28. Upamannyu, Nischay; S.S Bhakar (2011), "Effect of sales promotion schemes on purchase behavior of consumer in retail sector” published in edited book Organizations: Challenges and Opportunities”, MACMILLAN, ISBN No.935-059-061-1(International book publication)


29. Pandey, K.K; V.K pandey; amitabh mashwari & Nischay upamannyu (2011), “Assessing and Differentiating the quality of internet based service: a study of service sector” ”, Crescent Publisher (Allahabad), ISBN NO. 978-81-910494-2-8.


30. Upamannyu, Nischay; S.S Bhakar and K.K Pandey (2011), “From Brand Loyalty toward E-Brand Loyalty : a conceptual Framework” Crescent Publisher (Allahabad), ISBN NO. 978-81-910494-2-8 (National book publication)


31. Upamannyu K; Nischay, S.S Bhakar and Manisha Pandey (2011), “A conceptual study of Consumer personality & Brand Perference relationship”, Crescent Publisher (Allahabad), ISBN NO. 978-81-910494-2-8 (National Book publication).


32. Upamannyu, Nischay (2010), “The effect of brand image and product knowledge on purchase intention affected by price discount, a conceptual study” 2nd PIMG national conference in Gwalior