Faculty Details

team

Dr. Shilpa Sankpal

Associate Professor, Marketing

  • 0751-4097018
  • shilpa.sankpal@prestigegwl.org, wiseguyhey@gmail.com

About Me

She joined the Institute in January 2007. She obtained Master of Business Administration with Marketing Specialization from DAVV Indore. She has eight years of teaching experience. She has also worked as a Copy Writer and a Sub-broker in the past. Her area of interest is Marketing and organizational behaviour. She has thirty publications to her credit. She has developed cases and presented research papers in various forums.


Qualifications

  • Ph.D, UGC-NET, MBA

1. S S Bhakar, Chanda Gulati, Shilpa Sankpal (2017), Research Perspectives in Social Sciences, First Edition, New Delhi: Bharti Publications. ISBN: 978-93-86608-06-2


2. S S Bhakar, R P S Kaurav, Pranshuman Parashar and Shilpa Sankpal (2016). Sustainable Competitive Advantage through Integrated Marketing Approach, First Edition, New Delhi: Bharti Publications. ISBN: 978-93-85000-42-3


3. S S Bhakar, Shilpa Sankpal and Saurabh Mukherjee (2009). Key Drivers of Organizational Excellence, First Edition, New Delhi: Excel Books


1. Shilpa Sankpal (2017), Customer Feedback – Source of Company Learning in Elixir (Eds Dr. Arun Sacher, Dr. Tanuja Kaushik, Dr. Esha), 104 - 113, New Delhi: Bloomsbury Prime. (ISBN 978-93-86950-91-8)


2. Shilpa Sankpal, Dr. Nischay Upamannyu (2016), Who Moved My Cake@Mystique, Journal of Applied Research and Social Sciences, 3(7), 274-285. (Print - ISSN 2350-1464)


3. Shilpa Sankpal, Rajat Agarwal and Rakhi Sharma (2016), On Time Delivery: A Perceptual Study of Online Shoppers in Gwalior in Mastering Supply Chain Intricacies For Market Leadership (Eds S S Bhakar, Amitabha Maheshwari, Sneha Rajput, Chanda Gulati), 436 - 444, Volume I, New Delhi: Bharti Publications. (ISBN 978-93-85000-53-9) (Research Paper - Empirical)


4. Shilpa Sankpal, Dr. Yogesh Upadhyay (2015), Indian Retail Landscape, IJEMR, 5(8), 274-285. (Online - ISSN 2249–2585 Print - ISSN 2249-8672)


5. Singh et al.(2014), Case study on “The Mounting Sales Pressure”, published by The Case Centre ,UK. Reference No 514-020-1


6. Upamannyu, N. K., Shilpa Sankpal (2014), Effect of Brand Image on Customer Satisfaction and Loyalty Intention and the role of customer satisfaction between brand image and loyalty intention: A study in context of cosmetic product, Journal of Social Science Research, 3(2), 274-285. (Research Paper - Empirical)


7. Pushpa Negi, Shilpa Sankpal and Garima Mathur (2012), Financial Market Integration and Financial Crises: The Case of Big Emerging Market (BEM) Economies, Int. J. Economics and Business Research, Vol. 4, No. 6, pp. 622-638. (Research Paper - Empirical


8. Pushpa Negi, Shilpa Sankpal, Garima Mathur, Nishchaya Vaswani (January 2012). Impact of Financial Leverage on the Payoffs to Stockholders and Market Value, The IUP Journal of Accounting Research & Audit Practices, XI(1), 35- 46. (ISSN No: 0972 – 690X)


9. Bhakar S. S., Nitin Sikarwar, Shailja Bhakar (2011), Impact of Advertising Message in the development of Brand Image with Reference to Insurance Industry: An Exploratory Study, Bhakar S. S., Navita Nathani, Tarika Singh and Shailja Bhakar Eds, Global Business Recession: Lessons Learnt, Cresent Publishers: Allahabad, Vol I, Pp 358-395, ISBN: 978-81-910494-2-8


10. Shilpa Sankpal, Neha Gupta, Laxmi Palepu, Ravneet Kaur, Manoj Agarwal (2011). The Tale of a Thriving Unit, Case Published by ECCH, Reference Number: 413-068-1.


11. Teaching Note for The Tale of a Thriving Unit , Reference Number 413-068-8.


12. Shilpa Sankpal, Neha Gupta, Laxmi Palepu, Ravneet Kaur, Manoj Agarwal (2011). Seeing Employees Through Their Age, Case Published by ECCH, Reference Number: 413-081-1


13. Teaching Note for Seeing Employees Through Their Age, Reference Number 413-081-8


14. Shilpa Sankpal, Amit Aherwar, Amit Raj Varshney, Asmita Dubey, Reenu Shrivastava (2011). To DSA or not to DSA, Case Published by ECCH, Reference Number: 511-049-1


15. Teaching Note for To DSA or not to DSA, Reference Number 511-049-8


16. Shilpa Sankpal, Amit Aherwar, Amit Raj Varshney, Asmita Dubey, Reenu Shrivastava (2011). The Truth Behind Customer Whine, Case Published by ECCH, Reference Number: 511-048-1


17. Teaching Note for The Truth Behind Customer Whine, Reference Number 511-048-8


18. Shilpa Sankpal, Amit Aherwar, Amit Raj Varshney, Asmita Dubey, Reenu Shrivastava (2011). Project Mahatvakansha: Future of a Company, Case Published by ECCH, Reference Number: 511-045-1


19. Teaching Note for Project Mahatvakansha: Future of a Company, Reference Number 511-045-8


20. Shilpa Sankpal, Amit Aherwar, Amit Raj Varshney, Asmita Dubey, Reenu Shrivastava (2011). Location Diversity is Experience Diversity, Case Published by ECCH, Reference Number: 511-043-1,


21. Teaching Note for Location Diversity is Experience Diversity, Reference Number 511-043-8


22. Anindita Chakraborty, Shilpa Sankpal, Shikha Gupta (December 2010). Stock Price Behaviour and Signaling Effect of Share Repurchases – Evidence from Indian Capital Market, NSHM Journal of Management Research and Applications, 2(2), 15- 27. (ISSN No: 0975 - 2501)


23. Pushpa Negi, Garima Mathur, Shilpa Sankpal, Umesh Holani (July-December 2010). The Impact of Firm’s Capital and Operating Expenditure onWorking Capital Management – A Study of Indian Manufacturing Companies, Effulgence, 8(2), 44- 48. (ISSN No: 0972 - 8058)


24. Shilpa Sankpal (2010). Too Close, Close or Not Close Enough?, Published online in The Management Faculty (T9025), AIMS International, Available at http://www.aims-international.org/tmf/postedarticles/t9025.pdf


25. Shilpa Sankpal, Sharad Bisaria, Anubhuti Dwivedi, Samta Jain (2009). Plant Travails of Baztec Limited, Case Published by ECCH, Reference Number: 610-006-1


26. Teaching Note for Plant Travails of Baztec Limited, Reference Number 610-006-8


27. Shilpa Sankpal, Sharad Bisaria, Anubhuti Dwivedi, Samta Jain (2009). Impressions of a Boss: Madhav’s Musings, Case Published by ECCH, Reference Number: 410-034-1


28. Teaching Note for Impressions of a Boss: Madhav’s Musings, Reference Number 410-034-8


29. Shilpa Sankpal, Pushpa Negi, Satish Bansal, Shaily Anand (2009). Aniket’s Icarus Paradox, Case Published by ECCH, Reference Number: 309-009-1


30. Teaching Note for Aniket’s Icarus Paradox, Reference Number 309-009-8


31. Shilpa Sankpal, Pushpa Negi, Satish Bansal, Shaily Anand (2009). Employee Salaries: A Question of Negotiation or Deserving, Case Published by ECCH, Reference Number: 409-007-1


32. Teaching Note for Employee Salaries: A Question of Negotiation or Deserving, Reference Number 409-007-8


33. Shilpa Sankpal, Garima Mathur, Silky Vigg, Vikas S. Bhadoria (Aug 2008). Role Stress of Working and Non-Working Women, NSB Management Review, 1(1), 11-18. (ISSN 0974-3286)


34. Upinder Dhar, Sapna Parashar, Shilpa Sankpal and Mishi Jagtap (April 2008). Free, Frank and Fearless in Contemporary Cases in Management (Eds. I C Gupta, Rajendra Jain and Ranjana Patel), PIMR Monograph Series, 22/2008, 85-88


35. Shilpa Sankpal (2006). Negotiation Handbook (Author: Patrick J. Cleary. New Delhi: Prentice Hall India). Prestige Journal of Management and Research, 10(1&2), 223 – 225


36. Upinder Dhar, Sapna Parashar, Shilpa Sankpal and Mishi Jagtap (2005). Free, Frank and Fearless. Prestige Journal of Management and Research, 9(1), 135 –139


1. Shilpa Sankpal, Praveen Aronkar, Amit Kumar Dutta, Naveen Savita, Monika Sandhu (2017), Effect of Social Value on Satisfaction in Context of Retailing in Research Perspectives in Social Sciences (Eds S S Bhakar, Chanda Gulati, Shilpa Sankpal), 104 - 113, New Delhi: Bharti Publications. (ISBN 978-93-86608-06-2) (Research Paper - Empirical)


2. Shilpa Sankpal, Bindiya Dua, Radha Tomar, Prati Raizada, Dhanunjay Gonuguntla, Vaibhav Shrivastava, Sanjay Sharma and Bhuvanesh Sharma (2016), Locational Mobility as a Factor for Choice of MBA College in Gwalior in A Systemtatic Guide from Research to Manuscript (Eds S S Bhakar, Garima Mathur), 137 - 143, New Delhi: Bharti Publications. (ISBN 978-93-85000-87-4) (Research Paper - Empirical)


3. Shilpa Sankpal, Bindiya Dua, Prati Raizada, Radha Tomar, Bhuvanesh Sharma, Sanjay Sharma, Dhanunjay Gonuguntla and Vaibhav Shrivastava (2016), Impact of Novelty on Purchase Intention of Beauty Products: A Study of Face Wash in A Systemtatic Guide from Research to Manuscript (Eds S S Bhakar, Garima Mathur), 144 - 168, New Delhi: Bharti Publications. (ISBN 978-93-85000-87-4) (Research Paper - Empirical)


4. Shilpa Sankpal, Yogesh Upadhyay (2016), A Review of Value in Marketing Literature in Sustainable Competitive Advantage through Integrated Marketing Approach (Eds S S Bhakar, R P S Kaurav, Pranshuman Parashar, Shilpa Sankpal), 56 - 69, New Delhi: Bharti Publications. (ISBN 978-93-85000-42-3) (Research Paper - Empirical)


5. Shilpa Sankpal, Anshu Jain, Khushboo Jain (2016), Role Stress and Parental Responsibility: An Empirical Study in Global Advancements in HRM – Innovation and Practices (Eds S S Bhakar, Chanda Gulati, Garima Mathur, Ravindra Pathak), 29 - 40, New Delhi: Bharti Publications. (ISBN 978-93-85000-96-6) (Research Paper - Empirical)


6. Shilpa Sankpal, Yogendra Mathuriya, Lovely Sukhani, Zeba Siddqui, P K Singh, Hilsa Mishra, Shikha Sharma and Abhijit Khanwalkar (2015), Attitude towards Clearance Sales of Liked and Disliked Brands in A Handbook for Writing Research Paper in Social Sciences (Eds S S Bhakar, Navita Nathani), 132-144, New Delhi: Bharti Publications. (ISBN 978-93-85000-27-0) (Research Paper - Empirical)


7. Shilpa Sankpal, N. K Upamannyu, Vivek Gaur and Avadhesh Rathor (2015), Determinants of Informal Groups in Workplaces-An Empirical Study in Redefining the Human Resource Paradigm in Changing Cultural, Social and Economic Environment (Eds S S Bhakar, Gaurav Jaiswal), 144-153, New Delhi: Bharti Publications. (ISBN 978-93-85000-10-2) (Research Paper - Empirical)


8. Shilpa Sankpal, Jitendra Gupta, Aradhya Sharma, Anil Pandey, Neel Rai and Priyanka Kushwah (2014), Preference for Social Networking Sites: A Study of Management Students in A Handbook for Writing Research Paper (Eds S S Bhakar, Tarika Singh), 171-177, New Delhi: Bharti Publications. (ISBN 978-93-81212-50-9) (Research Paper - Empirical)


9. Shilpa Sankpal, Jitendra Gupta, Saurabh Sharma, Prashant Shrivastava, Abhijit Khanwalkar, Jitendra Shrivastava and Aashish Mehra (2014), Switching Behaviour in Mobile Service Providers: An Empirical Study in A Handbook for Writing Research Paper (Eds S S Bhakar, Tarika Singh), 158-170, New Delhi: Bharti Publications. (ISBN 978-93-81212-50-9) (Research Paper - Empirical)


10. Nischay Kumar Upamannyu, Shilpa Sankpal, Pooja Bhakuni, Annie Jetwani, Radhika Sandilya and Ritu Agarwal (2014), Effect of Social Networking Sites on Mindset of Youth in Sustainability Management and the Power of Innovation (Eds S S Bhakar, Vinod K Bhatnagar, Richa Banerjee), 620 - 632, Volume I, New Delhi: Bloomsbury India. (ISBN 978-93-82951-49-0) (Research Paper - Empirical)


11. Shilpa Sankpal, Nischay Kumar Upamannyu, Shiv Pratap Singh, Suhail Khan and Sunil Upadhyay (2014), Attitude towards Recreational Parks: A Study of Gwalior in Sustainability Management and the Power of Innovation (Eds S S Bhakar, Vinod K Bhatnagar, Richa Banerjee), 606 - 613, Volume I, New Delhi: Bloomsbury India. (ISBN 978-93-82951-49-0) (Research Paper - Empirical)


12. Shilpa Sankpal, Amit Kumar Jha, Anita Singh Chauhan and Nilima Pathak (2011), Children’s Attitude towards TV Commercials: A Study of Health Drinks in Post Recessionary Economy: Movers and Moulders of Changing World (Eds S S Bhakar, Garima Mathur, Anindita Chakraborty and Amitabha Maheshwari), 193 - 203, Volume II, Allahabad: Crescent Publishers. (ISBN 978-81-910494-0-4) (Research Paper - Empirical)


13. Shilpa Sankpal, Pushpa Negi and Jitendra Gupta (2011), Purchase Intention for Mobile Phones: An Investigation of Occupational Status in Post Recessionary Economy: Movers and Moulders of Changing World (Eds S S Bhakar, Garima Mathur, Anindita Chakraborty and K K Pandey), 263 - 271, Volume I, Allahabad: Crescent Publishers. (ISBN 978-81-910494-0-4) (Research Paper - Empirical)


14. Shilpa Sankpal and Adarsh Saxena (2011), Motives of Facebook Usages in Post Recessionary Economy: Movers and Moulders of Changing World (Eds S S Bhakar, Garima Mathur, Anindita Chakraborty and K K Pandey), 161 - 174, Volume I,  Allahabad: Crescent Publishers. (ISBN 978-81-910494-0-4) (Research Paper - Empirical)


15. Shilpa Sankpal, Neeraj Dubey, Shivani Sharma, Aarti Pipariya, Garima Vitwekar, Amardeep Sharma and Sorabh Saxena (2011), Gender Perspective on Clearance Sales: An Empirical Study in A Systematic Guide to Write a Research Paper (Eds S S Bhakar and Seema Mehta), 40 - 55, New Delhi: Excel Books. (ISBN 978-81-7446-932-8) (Research Paper - Empirical)


16. Shilpa Sankpal, Amardeep Sharma and Adarsh Saxena (2011), Reasons for De-Patronizing Retail Shops: An Empirical Investigation of Grocery Shops in Global Business Recession: Lessons Learnt (Eds S S Bhakar, Navita Nathani, Tarika Singh and Shailja Bhakar), Vol I, 338 - 357, Allahabad: Crescent Publishers. (ISBN 978-81-910494-2-8) (Research Paper – Empirical)


17. Shilpa Sankpal and Saurabh Saxena (2011), Emerging Film Promotion Strategies: A Case Study of Ghajini in Global Business Recession: Lessons Learnt (Eds S S Bhakar, Navita Nathani, Tarika Singh and Shailja Bhakar), Vol II, 209 - 215, Allahabad: Crescent Publishers. (ISBN 978-81-910494-2-8) (Research Paper – Empirical)


18. Pushpa Negi, Shilpa Sankpal, Anindita Chakraborty, Garima Mathur (April-June 2010). Working Capital Management and Firm’s Performance – A Study of Indian Manufacturing Companies, Abhigyan, XXVIII(1), 37- 44. (ISSN No: 0970 - 2385)


19. Shilpa Sankpal, Kapil Jain, Prabhakar Mahour, Sonu Indoriya (2010). Terminal Values of Doctors in Gwalior in (Eds. S S Bhakar, V K Pandey) Innovation and Adaptability: Twin Engines of Sustained Growth, book of Fourth PIMG National Conference at PIM, Gwalior, 660-666, Excel Books: New Delhi. ISBN No: 978-81-7446-833-8


20. Shilpa Sankpal, Pushpa Negi, Jeetendra Vashishtha (Jan-July 2010). Organizational Role Stress of Employees: Public Vs Private Banks, Vidwat – The Indian Journal of Management, 3(1), 2-14. (ISSN 0975-055X)


21. Shilpa Sankpal, Shaily Anand, Nishchaya Vaswani (2009). Gender Identity: A Marketer’s Perspective in (Eds. S S Bhakar, Shilpa Sankpal and Saurabh Mukherjee) Key Drivers of Organizational Excellence, book of Third PIMG National Conference at PIM, Gwalior, 271-277, Excel Books: New Delhi.


22. Pushpa Negi, Shweta Sharma, Shilpa Sankpal, (2009). Determinants of Capital Structure Decisions: A Study of Indian Cement Industry in (Eds. S S Bhakar, Shilpa Sankpal and Saurabh Mukherjee) Key Drivers of Organizational Excellence, book of Third PIMG National Conference at PIM, Gwalior, 66-75, Excel Books: New Delhi.


23. Shilpa Sankpal, Praveen Sahu (2009). De-Marketing: Applications in Unselling in (Eds. S S Bhakar, Shilpa Sankpal and Saurabh Mukherjee) Key Drivers of Organizational Excellence, book of Third PIMG National Conference at PIM, Gwalior, 264-270, Excel Books: New Delhi.


24. Silky Vigg, Garima Mathur, Shilpa Sankpal, Umesh Holani(2008). Factors Influencing the Choice of ATM Card Users (Eds. Umesh Holani, S K Singh, M R Sahu, Yogesh Upadhyay and S S Bhadouria) Contemporary Business Practices: A Road to Excellence, book of National Seminar on Contemporary Issues in Accounting, Commerce and Business Management at Indian Accounting Association, Gwalior, 216-226 Indus Valley Publications: New Delhi


25. Shilpa Sankpal, Anindita Chakraborty, Pushpa Negi (2008). Career Choice among Youth: A Study of Undergraduates in Gwalior in (Eds. I C Gupta and Anukool Hyde) Navigating Glocalization through Quality Initiatives, book of Second PIMR International Conference at PIMR, Indore, 126-140, Excel Books: New Delhi.


26. Shilpa Sankpal, Abhishek Saxena (2007). Teacher-Student Relationship: College Teacher’s Perspective in Proceedings of the Fifth AIMS International Conference on Management (Eds. Shivprakash Agrawal and Omprakash K. Gupta) on Technology and Management: Two Pillars of Success at IBS, Hyderabad, 625-634, ICFAI University Press: Hyderabad.


27. Shilpa Sankpal, Prankur Batra (2007). Advertising in Industrial Marketing: Cause and Effect Analysis in (Ed. S S Bhakar) Mastering Change for Organizational Excellence, book of Second PIMG National Conference at PIM, Gwalior, 176 - 182 Excel Books: New Delhi.


28. Vinit Singh Chauhan, Shilpa Sankpal, Shilpa Bagdare, Jagdish Bhagwat, Mukul Kumar (2007). AD’s Wanderjahr in Case Method in Management Education: Text and Illustrations, Vol 1 (Eds. Upinder Dhar and Santosh Dhar), 204-206, Second Edition, Excel Books: New Delhi


29. Upinder Dhar, Sapna Parashar, Shilpa Sankpal and Mishi Jagtap (2007). Free, Frank and Fearless in Case Method in Management Education: Text and Illustrations, Vol 2 (Eds. Upinder Dhar and Santosh Dhar), 95-98, Second Edition, Excel Books: New Delhi


30. Shilpa Sankpal (2007). Gender Identity as a marketer’s concern: A question of unwarranted attention? In GMA Souvenir, 45


31. Shilpa Sankpal (2006). IQ to SQ – What the Quotients tell? Sutras, 1, 11-16